Vice President Brand and Creative - RealSure - Remote
Location: New York City, NY, United States
Posted on: Oct 26, 2021
Profile:
RealSure is a new way for everyday people to gain access to the financial rewards of home ownership, by making the buying and selling process more enjoyable, certain, and consumer-centric. We are a fast-growing venture focused on building a real estate platform that will be the great equalizer, giving the average person a way to compete and win in a housing market that is increasingly skewed toward cash buyers and institutional investors. Launched in October 2019 as a joint venture between Realogy and Home Partners of America (HPA), RealSure is now in rapid expansion as a stand-alone brand. We aim to level the playing field for everyday people by offering them the backing of cash to buy and sell with confidence, the guidance of the most trusted real estate agents, and a suite of tech-enabled tools to create a frictionless experience, from start to finish.
Responsibilities:
- Develop and establish RealSure’s groundbreaking brand positioning and vision consistent with the company’s values and value proposition.
- Build and rapidly grow brand awareness for a truly differentiated product offering in the residential real estate and instant buying (iBuying) space.
- Partner closely with the CEO, CMO, and other leaders across the business to bring our mission and values to life in memorable stories, compelling experiences, and effective messages.
- Provide creative leadership for the RealSure brand, acting as the brand czar to ensure that creative is consistent across all touchpoints and channels.
- Oversee all aspects of the brand ensuring quality, engagement, and consistency.
- Build, manage, and develop a team of agency and freelance professionals to enable best-in-class creation and execution of all creative assets.
- Identify key marketing, advertising, and branding opportunities for RealSure.
- Manage relationships with cross-functional leaders and teams across RealSure to concept campaigns.
Requirements:
- Bachelor’s Degree in Marketing or Design.
- 10 years executive experience with a balance of brand/marketing/content experience, both in-house and agency preferred.
- 5 years of experience managing people, department, and/or function.
- Strong track record of developing and delivering impactful national consumer marketing campaigns.
- Exceptional listener who is always pushing for brand perfection but also able to balance that with the needs of the business.
This position can be performed anywhere except Colorado.
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