VP Entertainment and Influencer Marketing - Tommy Hilfiger
Location
New York City, NY, United States
Posted on
Aug 17, 2022
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Profile
Develop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas. Lead the development of the function and integration into the marketing organization to drive cultural relevance and energy for the brand.
Responsibilities:
Vision + Strategy
- Develop and execute a regional vision and strategy to position the brand and its products as premium and aspirational to deliver on brand and business objectives.
- Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.
- Work cross-functionally with marketing and business partners to identify key initiatives, moments and opportunities to connect with the most influential communities.
Talent Relations
- Identify, connect and build mutually beneficial relationships with the entertainment and influencer communities.
- Nurture and build a vast network within the world of Music, Film, TV, Celebrity, Fashion, Art and Design.
- Stay informed about pop culture to identify and bring partnership opportunities that connect to our consumer in new and unexpected ways.
Strategic Partnerships
- Identify, serve and integrate talent and brand partners to fuel brand relevance. Work closely with Global/Regional Mktg leadership, PR/Comms and Principal Designer to strategically build holistic and fully integrated plans to connect with consumers.
- Lead execution of contract negotiations and management of contracted partners.
Product Seeding + Placement
- Develop an operationally sound and efficient product seeding offense. Ensure access to the best of Tommy Hilfiger and Tommy Jeans ahead of launch.
- Identify individuals, collectives and opportunities for impactful product placement to amplify the brand, initiatives and launches.
Qualifications:
- College degree, preferably in Marketing; advanced degree is a plus.
- 12-15 years of experience in Brand, Entertainment + Influencer or Culture Marketing.
- Experience in fashion, luxury, beauty, sports, FMCG industry is preferred.
- Strong relationships within entertainment + influencer communities, including talent, management, publicists, and agencies.
- Excellent communication skills, both verbal and written.
- Experience with contract creation, negotiation and execution.
- Ability to operate in highly ambiguous and complex matrixed environments.
- Ability to think strategically and implement tactically.
- Flexibility to adapt to ever-changing business priorities.
- Proactive and action-oriented.
- Driven by innovation.
- Responsible for product seeding budget.
- Lead all contract negotiations.
- This position has a very high degree of decision-making responsibilities. Creative decision-making for North American channel in close partnership with global and articulating needs to global based on business priorities.
- This position requires a high degree of creativity. Detail-oriented/innovative traits required. Elevated design aesthetic and ability to translate TH brand aesthetic across multiple channels.
- Ability to work in a fluid environment with changing priorities.
- Ability to travel; valid passport required.
The Company will not sponsor applicants to this position for work visas or any other work permits.
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