Job title:Associate Director, Marketing Technology
Location:Boston
Salary:$160,000 - $200,000 + benefits
The Company
A global banking group providing a range of Wealth Management Services encompassing a wide array of investment products such as Foreign Currency Deposits, Current Accounts, Offshore Bonds, Investments Equities and many more.
Job Description
Associate Director, Marketing Technology, Boston, United States of America
As an Associate Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Roles and responsibilities for this management level include but are not limited to:
- Assess current ways-of-working in paid media, website experience and customer marketing and identify opportunities to improve efficiency
- Design and build the next generation marketing tech capabilities to enable growth of the digital bank
- Partner with internal stakeholders to define business requirements for martech capability enhancements and provide oversight of the projects from beginning to end
- Arrange and sponsor appropriate assignments and experiences to help people realize their potential and support their long-term aspirations.
- Assess and assign business priorities for various capability enhancement projects
- Act as the SME in adtech and martech and an advisor to the product and engineering team on what to build
- Create an environment where people and technology thrive together to accomplish more than they could apart.
- Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
- Influence and facilitate the creation of long-term relationships which add value to the firm.
- Manages and pursues vendor relationships, negotiate offerings, optimize our cost models, and assess performance against our organizational goals.
- Collaborate with marketing managers in delivery of MarTech training programs for broader marketing staff.
- Stay up to date in technology and innovative solutions that should be further explored
Required Knowledge and Skills:
- Domain expertise and hands-on experience in various marketing and measurement tools across customer journeys, including DMP/DSPs, Site analytics tools (i.e. Adobe/Google analytics), CRM, CDPs, Acxiom cleanroom, etc.
- A strong understanding of UX, web design, analytics testing, information architecture, metadata, taxonomy, and their inter-relationships within the website channel.
- Demonstrated ability and thought leadership in a Marketing Technology role, including but not limited to: Measurement/Analytics, Personalization, Testing and Optimization
- Demonstrated ability to lead digital marketing platform strategy, design and architecture.
- Demonstrated specialization and confidence to engage with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions.
- Strong technological knowledge to back up the defining of goals for technology components and frameworks, including reference architectures and implementations.
- Experience leading marketing tech or similar functions responsible for campaign automation, email service provider, decision management tools, CRM platform migration etc.
- Familiar with standard methodology and use of predictive and prescriptive analytics models using in-house and third-party data to predict future behavior and optimize results and attribution models to evaluate and determine the optimal marketing channel mix.
Qualifications:
- Bachelor's Degree; Marketing, Communications, Business, or equivalent field or equivalent work experience
- 8-10 years of marketing, analytics or related experience.
- Strong analytical skills and/or technological knowledge
- Accomplished team leader and people/project manager.
- Demonstrated experience as marketing/advertising strategist.
- Excellent relationship management skills.
- Strategic and tactical thinker.
- Strong knowledge of regulatory environment within the financial services industry.
- Strong project management skills, outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
- Strong reporting and analytical skills.
- Superior interpersonal, verbal, and written communication skills.
- Understanding of the Marketing Technology landscape with an ability to articulate and navigate the breadth of solutions and partners in this field.
Diversity & EEO Statements: We value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply
How to Apply?
Interested candidates are invited to submit their resume by following the apply link.
