Publicis Groupe Vice President of MarTech Partnerships
Join Epsilon, a leader in Data & Technology Solutions at the center of Publicis Groupe, as the Vice President of MarTech Partnerships. In this role, you’ll drive growth through strategic partnerships, influence our strategic direction, and collaborate with cross-functional teams. We offer an innovative environment, opportunities for professional growth, and a collaborative culture. With your extensive experience in MarTech, AdTech, and Data partnership development and ability to create innovative solutions, you will play a crucial role in our success.
Work together win together: The Vice President of Partnerships will report to the Senior Vice President of Tech & Data Channels and Alliances. You'll collaborate with cross-functional teams and executives to execute partner deals crucial to Epsilon's goals. Efficiently engage with various internal departments (legal, marketing, finance, technology, product, sales) and work closely with Partner Executives, Sales and Enablement teams.
Innovate with purpose: You will embody this value by identifying and developing strategic partnerships that drive meaningful revenue growth and market expansion. Your role will involve crafting innovative solutions and joint value propositions, leveraging cutting-edge technology and data infrastructure to meet our clients' evolving needs. You will ensure that our partnerships align with Epsilon's strategic initiatives, ultimately contributing to our mission of purposeful innovation in the Data & Technology Solutions space.
What You’ll Achieve:
- Identify and develop strategic partnerships with companies that can bundle or package our offerings as part of their core products through various mechanisms like resale, co-sale, or white label.
- Implement and lead a cross-functional partnership management methodology to achieve forecasted annual revenue growth.
- Align with Epsilon business leaders to ensure partnership deals meet critical strategic initiatives and objectives.
- Regularly review and optimize partnership and solution performance, identify opportunities, and manage risks.
- Meet key annual revenue and margin quota targets by partner.
- Directly contribute to product revenue goals by leveraging partner channels.
- Increase Epsilon product awareness through strategic partner relationships.
- Organize Epsilon’s strategy for efficient and effective interactions with partners.
What you’ll bring with you:
- 10+ years in Advertising & AdTech, Marketing & MarTech, Agency & System Integrator, Data Infrastructure, and Consumer Data & Identity ecosystems. Must have MarTech partnership experience.
- Proven track record of 7+ years in partnership development and management, delivering high revenue growth.
- Ability to identify new business opportunities, build partnership strategies, and develop financial/business models.
- Experience in creating new partnership solutions and joint value propositions that result in win-win alliances.
- Experience building channel strategies and related collateral, including playbooks, KPIs, dashboards, and partner enablement materials.
- Strong relationship-building and influence management skills.
- Highly credible communicator with excellent organizational and project management skills.
- Understanding of loyalty marketing, omni-channel communications, marketing automation, customer data collection/usage, mobile, and other customer-related technologies.
- Ability to work efficiently with diverse internal teams (legal, marketing, finance, technology, product, sales, etc.).
- Ready to travel on a semi-regular basis for partner meetings and conferences.
- Educational Background: BA/BS degree preferred or equivalent experience.
Why you might stand out from other talent:
- Demonstrated ability to create innovative partnership solutions and joint value propositions.
- Strong understanding of the data infrastructure landscape, including CDPs and Clean Rooms.
- Track record of delivering results and meeting revenue targets through strategic partnerships.
- Strong leadership skills with the ability to drive cross-functional teams towards common goals.
- Ability to build trust and drive actions across organizational boundaries.
Salary Range: $200,000.00 - $250,000.00
(In addition to base salary, this role may be bonus or incentive compensation eligible.)
The application deadline for this job posting is 11/18/24.
Qualifications
Additional Information
Epsilon at Our CORE
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 14 paid holidays.
- Time to Recover: Paid sick time.
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance.
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling.
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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