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GENERAL FUNCTION:
Key position responsible for Bancorp product sales growth and continued development and enhancement of commercial payment products. Responsible for product financial management inclusive of revenue forecasting, margin analysis and pricing strategy. Continued management and support of existing products, new product development, in-depth knowledge of products, and support of sales initiatives through product training and joint customer calls. Development of customer education and customer focus programs for new and existing product initiatives. Perform role of liaison between several areas of the bank, including Sales, Operations, IT, Legal, Audit, and Risk. Identification of risk associated with product lines and contribution to process development and management to minimize risk. Support of delivery by contributing to the definition of quality control standards and work process procedures. Works under minimal supervision. Rarely requires feedback or guidance on responsibilities and is accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Drive Bancorp Sales for Product(s) within the Commercial Payments Product Line.
- Cross-trained in all functions within group.
- Increase Bancorp product sales and revenue growth year over year.
- From time to time participate in Client/Prospect calls.
- Implement and track Product Blitz/Campaigns.
- Perform business forecasting and modeling.
- Generate qualified lead list (cross-sell, new prospects, etc.)
- Subject Matter Expert (SME) for all Products within the Product Group Team.
- Track sales and revenue growth.
- Conduct client seminars.
- Product development and enhancement.
- Develop strategy plan and product plan to meet revenue and market share goals.
- Identify and prioritize product development opportunities.
- Deploy products to market within time frame and budget established.
- Provide product/sales consultative role on projects.
- Product introduction to market.
- Vendor selection and relations; contract negotiations (Business partners DP & Ops).
- Market research and analysis.
- Maintain and enhance knowledge, current and evolving concepts, practices, processes, laws/regulations, and technologies in financial management.
- Conduct market segment studies - product development Understand and analyze competition in all Affiliate Markets.
- Perform market forecasting.
- Understand Buying Habits and Characteristics of Clients.
- Peer Group Analysis and Discussions.
- User Group Participation and Leadership.
- Attend User and Vendor Conferences.
- Internal Communication with Affiliates.
- Product Announcements.
- Sales Forums and Roundtable Discussions.
- Development and distribution of sales tools, product agreements, quality surveys.
- Set market delivery expectation of quality and timeliness factors. Establish agreed upon quality indicators with Operations for product delivery.
- Monitor product performance against established quality factors.
- Follow-up on progress of resolution for quality service issues.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
- Undergraduate degree in business or finance required.
- MBA or advanced degree preferred.
- 7-10 years' experience in Commercial Card Product Development, Sales or Operations.
- 7-10 years' experience in Product Management with an emphasis on sales, delivery of products to market and profitability management.
- Experience working in matrix management and multi-site environments.
- Collaboration and relationship management skills required.
- Knowledge/experience with designated product(s) assigned.
- Understanding of current industry trends and issues as they relate to the designated product line assigned.
- Priority management and time management skills.
- Extensive experience/ability to influence and negotiate with individuals outside span of control.
- Excellent interpersonal, written and verbal skills as individual interfaces with all levels of management.
- Strong analytical, financial and strategic skills.
Location: Cincinnati, Ohio 45202
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
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