Reporting to the Director of Admissions, the Associate Director of Enrollment Operations is a key member of the admissions team, responsible for managing enrollment events, communications, and the student ambassador program. This role focuses on ensuring the smooth operation of admissions processes and enhancing the experience of prospective students and their families. By fostering effective communication, organizing impactful events, and leading a dedicated team of student ambassadors, the Associate Director will play a crucial role in driving the institution’s recruitment and enrollment efforts. The Associate Director should be able to utilize the College’s CRM platform and communication software to develop new strategies to target and develop multiple communication and event strategies.
Characteristics, Duties, and Responsibilities
- Plan, coordinate, and execute enrollment events, including open houses, information sessions, campus tours, and other recruitment activities.
- Collaborate with various departments to ensure events are well-organized and align with institutional goals.
- Evaluate the effectiveness of events and make recommendations for improvements.
- Develop and maintain event budgets, ensuring cost-effective use of resources.
- Develop and manage communication plans for prospective students and their families using CRM and other communication software.
- Ensure timely and accurate delivery of information regarding admissions processes, deadlines, and events.
- Craft engaging and informative content for emails, newsletters, and other communication channels.
- Supervise the Enrollment Communications Coordinator, providing guidance, support, and professional development opportunities, and oversee the recruitment, training, and supervision of student ambassadors.
- Provide professional development and on-the-job training to student ambassadors.
- Develop and implement strategies for leveraging student ambassadors in recruitment efforts and social media campaigns.
- Monitor and assess the performance of the student ambassador program, making adjustments as needed to maximize its impact.
- Perform related duties as assigned.
Education Requirements
Bachelor’s Degree required, Master’s Preferred
Experience
- At least 2 years of experience in higher education admissions.
- Demonstrable experience utilizing Customer Relationship Management (CRM) systems required.
- Experience with Ellucian CRM Recruit and Colleague student information system preferred.
- Experience with content creation tools and communication software.
Competencies and Skills Required
- Must possess robust knowledge of enrollment management.
- Data collection and data analysis skills are required.
- Marketing and sales skills are required.
- Working knowledge of social media platforms.
- Ability to incorporate appropriate technologies in the recruitment process.
- Must possess strong customer service skills to interact tactfully with students, the general public, faculty, and other staff members as well as a customer service training background.
- Must be a “quick study” in order to quickly grasp knowledge of policies and procedures relating to every aspect of student services that a prospective or current student may utilize.
- Analytical and problem-solving skills and strong attention to detail.
- Ability to take required initiative to solve problems.
Physical Demands and Work Environment
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