We are seeking a dynamic and experienced Vice President of Brand to lead our brand strategy and brand marketing efforts. This pivotal role will be responsible for developing and executing comprehensive strategies to enhance brand awareness, drive customer engagement, and support business growth.
Reporting to the Head of Brand and Protection Marketing and sitting within the centralized marketing organization, the ideal candidate will be a visionary leader with a strong background in brand management, marketing, and communications, with a proven track record of success in a fast-paced, competitive environment.
About the Role
In this opportunity as the Vice President of Brand, your primary responsibilities will include:
- Brand Strategy: Develop and implement a robust brand strategy that aligns with the company's mission, vision, and business objectives.
- Brand Planning, Positioning & Messaging: Define and refine brand positioning and messaging to ensure consistency and resonance across all marketing channels.
- Integrated Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns that drive brand awareness, familiarity, and strengthen desired perceptions.
- Visual & Verbal Identity: Oversee the development and maintenance of a compelling visual and verbal brand identity that reflects our brand's values and differentiates it in the marketplace.
- Brand Architecture & Portfolio Strategy: Design and implement a coherent brand architecture and portfolio strategy that supports business objectives and enhances brand equity.
- Brand Marketing & Sponsorship Strategy: Develop and execute innovative brand marketing and sponsorship strategies to drive engagement and loyalty among key stakeholders.
- Brand Governance: Oversee the development of brand governance models and frameworks to guide adoption and application of the brand across the customer and employee journey.
- Cross-functional Collaboration: Work closely with product, sales, communications, and other internal teams to ensure brand consistency and integration across all touchpoints.
- Performance Metrics & Reporting: Establish and monitor brand and campaign KPIs to measure effectiveness and adjust strategies as needed.
- Leadership & Team Development: Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence.
- Budget Management: Manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
About You
You’re a fit for the role of Vice President of Brand if you have:
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is preferred.
- Experience: 10+ years of experience in brand management, marketing, or related roles, with a significant portion in B2B tech and SaaS environments.
- Brand Leadership: Proven experience in building and maintaining relevancy for historic, storied brands.
- Strategic Thinking: Strong strategic and analytical skills, with the ability to translate insights into actionable strategies.
- Communication: Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Cross-functional Collaboration: Demonstrated success in managing complex projects and leading cross-functional teams in a fast-paced, highly matrixed environment.
- Industry Knowledge: A passion for innovation and a deep understanding of the latest trends in technology, AI, and digital marketing.
- Creative Mindset: A strong creative orientation, with the ability to bring fresh, innovative ideas to the table.
- Adaptability: The ability to thrive in a high-pressure, competitive environment and adapt to changing priorities.
Skills and Competencies:
- Brand Management: Expertise in brand strategy development, visual and verbal identity, and brand architecture.
- Leadership: Proven ability to lead and develop high-performing teams.
- Integrated Media Strategy: Skilled in executing cross-channel marketing campaigns that deliver measurable results.
- Analytical Mindset: Ability to establish metrics, analyze performance, and adjust strategies accordingly.
- Stakeholder Relationships: Strong interpersonal skills and the ability to influence senior leadership and cross-functional teams.
- Project Management: Ability to manage complex projects with multiple stakeholders and priorities.
#J-18808-Ljbffr
