RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.
The Role:
RevolutionParts is seeking a results-driven and strategic Director of Demand Generation who will be responsible for creating, executing, and optimizing a full-funnel demand generation strategy. This role is ideal for a hands-on, data-driven leader with a proven track record of building awareness and generating demand through innovative marketing tactics. This is NOT a demand capture role. We're looking for someone who can effectively create demand from the ground up, building awareness, interest, and desire for our solutions across the buyer's journey.
Responsibilities:
- Develop and Lead Demand Generation Strategy:
- Design and execute multi-channel demand generation strategies to drive awareness and pipeline growth for RevolutionParts.
- Focus on building top-of-funnel demand through content marketing, outbound campaigns, paid advertising, webinars, events, and more.
- Align closely with sales to ensure that the demand generation strategies are leading to high-quality leads and pipeline acceleration.
- Campaign Creation and Execution:
- Lead the creation of integrated marketing campaigns designed to generate awareness and demand from target personas and accounts.
- Build creative, data-driven programs such as webinars, email marketing, paid media campaigns, and content syndication.
- Leverage Account-Based Marketing (ABM) to strategically target and engage key accounts in the auto parts and dealership sectors.
- Content and Messaging Strategy:
- Collaborate with product marketing and content teams to create compelling, value-driven content that educates and nurtures leads.
- Ensure messaging resonates with our target market, including dealership decision-makers and auto parts buyers.
- Performance Analytics and Optimization:
- Establish KPIs for all demand generation activities and ensure accurate tracking and reporting across all channels.
- Use data to analyze the effectiveness of campaigns and continuously optimize for maximum impact and ROI.
- Regularly report on campaign performance to senior leadership, highlighting successes, areas for improvement, and actionable insights.
- Sales and Marketing Alignment:
- Partner closely with the sales team to ensure seamless lead handoffs, optimize MQL/SQL conversion, and develop effective lead nurturing programs.
- Develop strong sales enablement strategies to ensure alignment on messaging, value propositions, and go-to-market initiatives.
- Team Leadership:
- Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development.
- Collaborate across the marketing team and with other departments to align on broader company goals and objectives.
Requirements:- 8+ years of experience in demand generation, with a clear focus on creating demand, not just capturing latent demand.
- Demonstrated success in building awareness, driving interest, and moving leads through the buyer journey in fast-paced environments.
- Deep understanding of digital marketing in a B2B SaaS environment. Experience in eCommerce or automotive-related industries is a strong plus.
- Expertise in managing end-to-end marketing campaigns across digital channels such as email, paid search, paid social, webinars, content marketing, SEO, and display advertising.
- Ability to set metrics, track performance, and optimize based on data insights. Proficiency in using tools like Google Analytics, HubSpot, and Salesforce.
- Experience working closely with sales teams to align on lead generation goals, lead scoring, and the overall marketing-to-sales funnel process.
- Experience leading and mentoring a team, fostering a culture of collaboration, innovation, and continuous improvement.
- Strong verbal and written communication skills, with the ability to influence senior stakeholders and cross-functional teams.
Are you not sure you meet 100% of the qualifications?You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we are Revolutionaries. We build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply! Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.
RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.
RevolutionParts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.
Please Note: You will only receive correspondence through the Lever ATS or from a @revolutionparts.com email address. If you are receiving communication through any other platform or domain, it may be fraudulent, and we urge you to ignore the communication.
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