Zinnia is simplifying how people buy, sell, and administer insurance products. Combining intuitive enterprise technology solutions and data insights, Zinnia, as an innovative Insurtech, is redesigning the insurance experience for shoppers, advisors, and insurers alike — and enabling more people to protect their financial futures along the way. Zinnia has over $173.7 billion in assets under administration across 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.
WHO YOU ARE:
You are an innovative and visionary product marketing leader, driven by a passion for shaping the future of fintech or SaaS solutions. You thrive in fast-paced environments, constantly generating new ideas and adapting to the evolving needs of our products and markets. With a strong background in strategy, you are a collaborative force, seamlessly partnering with brand, product, tech, and marketing teams to drive success. Your exceptional writing and communication skills make you a persuasive storyteller, while your leadership inspires and empowers your team to deliver outstanding results. You’re ready to make a big impact at Zinnia, guiding our product marketing to new heights.
WHAT YOU’LL DO:
As the Senior Director, Product Marketing, you will play a critical role in shaping the go-to-market strategy for our SaaS products. You will lead a team of product marketers, work closely with cross-functional teams, and be the voice of the customer. Your focus will be on understanding market needs, developing strategic ideas for our product suites, defining product positioning, and driving demand generation. This role requires a strong product marketing background, a passion for innovation, and a strong knowledge of technology. Some understanding of the SaaS technology space, financial services, or the life and annuities industry is a plus.
Strategic Leadership:
- Develop and execute a comprehensive product marketing strategy aligned with company goals.
- Lead, mentor, and grow a high-performing product marketing team.
- Collaborate with the product, sales, customer success and brand teams to ensure alignment on product positioning and messaging.
Market Analysis & Positioning:
- Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Develop buyer personas and customer journey maps to guide marketing strategies.
- Create and manage go-to-market plans for new product launches and feature updates.
- Lead the development of sales enablement materials, including product collateral, case studies, white papers, and presentations.
- Drive demand generation campaigns in collaboration with the marketing team to ensure product adoption and customer acquisition.
- Work closely with the product and sales team to provide training, tools, and support needed to sell SaaS products effectively.
- Gather and analyze customer feedback to inform product development and marketing strategies.
- Act as a product evangelist at industry events, webinars, and conferences.
Performance & Analytics:
- Monitor and report on the effectiveness of product marketing initiatives, using data to drive continuous improvement.
- Manage the product marketing budget and allocate resources effectively to maximize ROI.
WHAT YOU’LL NEED:
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
- 10+ years of experience in product marketing, preferably within the tech or SaaS industry.
- Proven experience in tech or SaaS product marketing, or a strong understanding of financial services products and services.
- Demonstrated success in launching and scaling SaaS or tech products.
- Strong leadership skills with experience managing and mentoring teams.
- Ability to collaborate cross-functionally in the firm.
- Excellent communication, writing, and presentation skills, with the ability to influence stakeholders at all levels.
- Analytical mindset with the ability to leverage data for decision-making.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
BONUS POINTS:
- Familiarity with the InsurTech, financial services, or life and annuities industry is a plus.
WHAT’S IN IT FOR YOU?
Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $200,000-$225,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual’s skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts. We offer great benefits, including health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done.
We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.
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