The Chief Commercial Officer (CCO) at Forward Air & Omni Logistics will be a key member of the executive leadership team, responsible for driving the company’s commercial strategy and leading its sales, marketing, and customer experience efforts. This role demands a strategic leader with a deep understanding of the logistics and transportation industry, who can identify growth opportunities, foster strong client relationships, and position the company as a leader in the market.
Specific responsibilities include:
Strategic Leadership:
- Develop and implement the commercial strategy to drive revenue growth and market expansion.
- Align commercial objectives with the company's overall business goals and long-term vision.
- Collaborate with other executives to ensure a cohesive approach to business growth and profitability.
Sales Management:
- Oversee the sales team, setting performance targets and ensuring the execution of sales strategies.
- Identify and pursue new business opportunities, expanding the company’s client base across different regions and industries.
- Build and maintain strong relationships with key clients, ensuring high levels of customer satisfaction.
Marketing & Branding:
- Lead the development and execution of marketing strategies that enhance brand awareness and market presence.
- Ensure the brand’s messaging is consistent and resonates with target audiences across all channels and products.
- Monitor market trends and competitors, adjusting strategies to maintain a competitive edge.
Customer Experience:
- Champion a customer-centric approach, ensuring that all commercial activities are aligned with client needs and expectations.
- Oversee the development and implementation of customer experience initiatives that drive loyalty and retention.
- Implement feedback loops to continuously improve the customer experience based on client insights.
Revenue Optimization:
- Drive the growth of top-line revenue through the development of pricing strategies, product offerings, and service expansions.
- Champion sales generation and pipeline management. Ensure aggressive management of the backend sales process by developing leads, winning business, and re-invigorating the pipeline with new leads.
- Analyze market data and customer insights to optimize revenue streams and maximize profitability.
Team Leadership & Development:
- Mentor, coach, and develop a high-performing commercial team, fostering a culture of accountability and continuous improvement.
- Promote a collaborative and innovative work environment that encourages new ideas and approaches.
- Develop and motivate the commercial leadership team to advance employee engagement and develop high-performing teams.
Experience and Professional Qualifications
The ideal candidate for the Chief Commercial Officer (CCO) position at Forward Air & Omni Logistics will be a dynamic, results-driven leader with extensive experience in the logistics, transportation, or supply chain sectors. They should be a strategic thinker with a proven track record of driving commercial success, leading high-performing teams, and cultivating strong customer relationships on a global scale. The candidate must have a deep understanding of market dynamics and the ability to steer the company through competitive landscapes while achieving significant revenue growth.
Key Attributes:
Strategic Visionary:
- Ability to create and execute a clear and compelling commercial strategy that aligns with the company’s broader business goals.
- Forward-thinking with a strong understanding of industry trends, emerging technologies, and market shifts.
Customer-Centric Leader:
- Passionate about delivering exceptional customer experiences and building long-lasting client relationships.
- Strong understanding of Customer Needs and the ability to translate these into actionable commercial strategies.
Results-Oriented:
- Proven ability to drive revenue growth and expand market share in competitive environments.
- Track record of achieving and exceeding sales and marketing goals through innovative approaches.
Collaborative Communicator:
- Excellent interpersonal skills with the ability to influence and collaborate with internal and external stakeholders.
- Strong leadership skills with the ability to inspire and motivate teams to achieve high performance.
Data-Driven Decision Maker:
- Strong analytical skills with the ability to use data to inform commercial strategies and decisions.
- Experience in using metrics and KPIs to measure success and optimize performance.
Resilient and Adaptable:
- Ability to thrive in a fast-paced, dynamic environment and effectively manage change.
- Strong problem-solving skills with the capacity to navigate complex challenges.
In addition, the candidate for this position should possess the following:
- Minimum of 10-15 years of senior leadership experience in commercial roles, specifically within logistics, transportation, or supply chain industries.
- Deep understanding of industry-specific challenges, trends, and opportunities.
- Demonstrated experience in developing and implementing successful commercial strategies that drive revenue growth.
- Proven ability to lead and scale sales, marketing, and customer service teams, preferably in a global or multi-national context.
- Extensive experience in leading sales and marketing functions with a focus on business development, market expansion, and customer acquisition.
- Ability to leverage marketing strategies to enhance brand visibility and market positioning.
- Experience in building and nurturing strong, long-term relationships with key clients and stakeholders.
- Track record of delivering exceptional customer satisfaction and retention.
- Strong understanding of financial principles with the ability to develop and manage budgets, forecast revenue, and optimize profitability.
- Experience in pricing strategy, revenue optimization, and cost management.
- Proven ability to lead, mentor, and develop high-performing teams.
- Experience in fostering a culture of accountability, innovation, and continuous improvement.
- Bachelor’s degree in Business Administration, Marketing, Logistics or a related field; MBA and/or equivalent preferred.
- Ability to travel frequently.
Relocation Assistance available for this position.
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