Sr Market Channel Analyst - REMOTE
DATE: Aug 31, 2024
CITY: Columbus
BRAND: DSW
REQ #: 145643
LOCATION NAME: Home Office, Columbus
DEPARTMENT: Marketing
General Summary:
The Senior Marketing Channel Analyst is dedicated to helping optimize DSW's paid acquisition and advertising spend. This role will lead the build-out of acquisition analytics systems while leveraging colleagues and resources across Marketing and the Analytics Center of Excellence. The senior analyst will conduct analytics across various channels including shop, search, affiliates, retargeting, social, streaming, linear, video, audio, and direct mail.
Reports to: Director, Marketing Analytics
Essential Duties and Responsibilities:
- Manage Adobe Analytics tracking and BigQuery data warehouse systems, to shift acquisition tracking and attribution from third-party ad platforms and agencies to internal systems.
- Own weekly dashboards and ad-hoc analysis to provide marketing and finance teams with insights and recommendations across acquisition channels.
- Manage attribution models to accommodate clickthru and viewthru channels, online and offline results, and more.
- Oversee hold-out testing process, to improve incrementality estimates, and direct teams to plan and analyze ad-hoc stat sig tests.
- Validate varying estimates of offline retail store sales, to apply back to acquisition channel spending and measure omni impact.
- Apply customer insights and value and retention estimates across acquisition marketing channels.
- Work closely with the Acquisition team, and Finance partners, while leveraging Analytics Center of Excellence colleagues with the latest tools, insights and best practices.
Required Skills:
- Takes initiative to make recommendations based on analysis without being asked.
- Curiosity and willingness to influence to identify and resolve business and system issues.
- Seeks out opportunities to grow through new assignments/projects and exposure to new experiences.
- Ability to effectively communicate with all levels of business and technical management.
- Highly motivated with excellent planning and follow-up skills, including the ability to meet aggressive deadlines.
- Detail-oriented with strong organizational skills.
- Ability to thrive in a fast-paced, ever-changing environment.
- MS Suite, Excel with Pivot Tables, Tableau, Python, SQL, Adobe Analytics, BigQuery, Tableau, PowerBI.
- Knowledge of or experience with performance channels, analysis, attribution, incrementality, hold-outs, lifetime value, finance.
Competencies:
SETTING GOALS – Creates and follows effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.
WORKING WITH OTHERS – Clearly articulates own and others' goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.
GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simplify and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.
Minimum Experience:
• 5+ years experience across analytics and related areas at a similar ecommerce and retail business on similar acquisition channels.
Minimum Education:
• Bachelor's degree required or relevant work experience.
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
- Invested in helping our associates learn, develop, achieve and grow into strong leaders.
- Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun.
- Dedicated to giving back and community involvement.
About Designer Brands:
Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories.
- Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.
- Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:
We learned of a fake job offer scam where individuals are using a company’s name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. If you want to verify a Designer Brands’ related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com.
Nearest Major Market: Columbus
Job Segment: Channel Marketing, Data Warehouse, Advertising, SQL, Database, Marketing, Technology
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