Director, Multicultural Business Development
35 West Wacker Drive, Chicago, IL, 60601, USA
The Director, Multicultural Business Development will be a key player in driving Epsilon’s growth in the multicultural market by establishing and nurturing relationships with clients and identifying new business opportunities. This role is crucial for connecting brands and agencies with tailored solutions that address their multicultural media needs, ultimately enhancing Epsilon’s market presence and revenue. Your schedule will be hybrid, two days a week from our Wacker St. office.
- Work together, win together: This role reports directly to senior leadership within Epsilon, ensuring alignment with the company’s strategic goals. On a day-to-day basis, the Director will collaborate closely with internal business development (BD) and creative development (CD) teams, as well as subject matter experts. This collaboration is essential for crafting compelling proposals and presentations that resonate with clients and showcase Epsilon’s capabilities.
- Innovate with purpose: A top candidate evaluating multiple opportunities would be attracted to this role due to its strategic importance and the potential for significant impact within the organization.
- Exciting projects: The Director will lead initiatives to develop comprehensive proposals that highlight Epsilon’s full range of multicultural media capabilities and solutions. This includes working on innovative campaigns that leverage cutting-edge ad technology and data-driven insights to meet client objectives.
- Contribution to Epsilon’s goals: This role directly supports Epsilon’s overall objectives by generating new revenue streams and enhancing client satisfaction through tailored multicultural strategies. By identifying and pursuing new business opportunities, the Director will play a vital role in expanding Epsilon’s footprint in the multicultural market.
- Core values alignment: The position embodies Epsilon’s commitment to diversity and inclusion by focusing on multicultural audiences and solutions. The Director will be instrumental in promoting these values through their work, ensuring that Epsilon remains a leader in the multicultural media space.
What You’ll Achieve
- Career growth opportunities: This role offers significant potential for advancement within Epsilon, particularly in leadership positions as the multicultural business continues to grow. The Director will have the opportunity to shape the direction of the multicultural strategy and influence key business decisions, paving the way for future career progression.
- Skills development: The Director will enhance their expertise in multicultural media sales, client relationship management, and strategic business development. They will also gain insights into the latest trends in ad technology, including data management platforms (DMPs), demand-side platforms (DSPs), and data onboarding processes. Additionally, the role will provide opportunities to develop leadership skills through mentoring and collaboration with other team members.
Who You Are
- What you’ll bring with you:
- Experience: 8-10 years of experience in multicultural media sales or a hunter role, demonstrating a strong track record of success in driving revenue growth.
- B2B Business Development: 5+ years of B2B business development experience with a successful close rate, showcasing the ability to identify and capitalize on new business opportunities.
- Ad Technology Knowledge: Strong knowledge of AdTech, including DMP, DSP, data onboarding, device matching, and third-party ad servers, enabling the Director to effectively communicate Epsilon’s capabilities to clients.
- Communication Skills: Excellent communication skills with the ability to make compelling presentations to diverse and senior business stakeholders, ensuring that client needs are understood and addressed.
- Why you might stand out from other talent:
- Proven Track Record: A demonstrated history of developing sales in the digital or agency business, with a strong network of relationships within the multicultural media sector that can be leveraged for business growth.
- Mentorship Experience: Experience in mentoring and collaborating with sales team members, fostering a culture of knowledge sharing and continuous improvement within the team.
- Complex Sales Cycle Navigation: A demonstrated ability to navigate complex sales cycles, create achievable milestones, and deliver meticulous follow-up, ensuring that client engagements are managed effectively.
- Consultative Selling Approach: A consultative approach to sales, focusing on understanding client needs and providing tailored solutions that drive results, setting the Director apart as a trusted partner rather than a transactional seller.
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