Responsibilities
We are looking for an experienced and savvy Marketing/Business Development professional to join our leadership team!
As Assistant Director of Business Development, you will be responsible for assisting the Director with the implementation of the comprehensive community relations program/marketing plan, as well as provide guidance and support to key internal stakeholders and the CEO on marketing/business development activities. You will coordinate and facilitate the referral development/sales process, obtain new business, and retain current business.
Other responsibilities include:
- Managing special events on and off campus which promote Hartgrove Behavioral Health System and Garfield Park Behavioral Hospital as a progressive behavioral health system with commitment to the community;
- Writing and editing internal and external communications;
- Managing community outreach activities and exhibits;
- Promoting and motivating sales/marketing and other key staff in referral and admission development.
- Creating/coordinating all marketing campaigns and new program/service marketing.
- Tracking acute care hospital referrals and trends for growth opportunities.
- Creating synergy related to the hospital's media, public relations and community outreach efforts.
- Collaborating in the establishment of admissions goals for the hospital, monitoring on a daily basis, and intervening when necessary to overcome shortfalls.
- Serving as trouble-shooter and implementing strategies for improvement.
- Developing measurable performance standards for the hospital business development marketing team.
Qualifications
Education/Training:
- Bachelor's degree in Marketing, Nursing, or related field required; Master's Degree in related field preferred.
Experience:
- Minimum of five years of experience in a marketing/business development position, of which at least 4 years should be in a healthcare setting.
- Three years in a supervisory position.
- Previous marketing experience in a psychiatric setting preferred.
Knowledge and Skills:
- High level of analytical ability to establish goals and objectives to support success.
- Interpersonal skills to objectively handle conflict management.
- Ability to identify, define and apply metrics for a measurement of success.
- Action oriented individual with ability to identify opportunity; adapt to change; work independently; and prioritize tasks/responsibilities.
- Continuously strives to meet/exceed goals.
- Strong customer service skills.
- Proficient in leveraging social media and other forms of emerging new media as vehicles to augment referral base and patient population through innovative digital engagement.
- Effective verbal and written communication skills and strong presentation skills with ability to adjust accordingly for a variety of audiences.
#J-18808-Ljbffr
