The Team:
The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment, and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset, and build their careers with Celonis.
The Role:
Field marketing acts as the ‘CMO’ of their territory or industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. In this role, the field marketing leader would be responsible for building and accelerating demand in the North America Production industries (Manufacturing, Automotive, Oil & Gas).
The work you’ll do:
- Build the yearly regional demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
- Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
- Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
- Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
- Creating new programs for account-based marketing and pipeline acceleration
- Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
- Creating local customer programs and communities
- Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
- Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
- Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing
- Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team.
- Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative’ event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
- Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs
- Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
- Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI
The qualifications you need:
- 7+ years experience in B2B Demand Generation or Field Marketing positions
- Degree in marketing, communications, business, or related field
- Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
- Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
- Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Experience in Marketing Automation, Salesforce.com
- Energetic, high performer with a willingness to take initiative and be resourceful
- Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
- Excellent presentation skills and confidence in communicating with senior-level sales VPs
Travel will be required, approximately 30% of the time
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