Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit.
We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health.
Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role
We are seeking a data-driven and passionate Senior Product Marketing Manager to play a key role in disrupting the home essentials industry with Blueland’s innovative products that champion people and the planet. The Senior Product Marketing Manager will partner with cross-functional teams to successfully strategize and execute new product renovations and extension launches that elevate existing product assortments that resonate with our target audience. The candidate will play a key role in all things product strategy and marketing across multiple touchpoints to drive revenue growth and brand awareness by leveraging consumer insights and market research. This role reports to the Chief Commercial Officer (CCO).
Remote work is possible, but a strong preference for candidates based in New York City or Los Angeles is desired.
Responsibilities:
- Play a leading role in the Company’s go-to-market strategy by being the expert in each product category that Blueland competes in. This expertise will be anchored in consumer research, syndicated data and industry reports.
- Partner with key cross functional stakeholders to drive the product development process from ideation through execution primarily for renovation and extension projects that help us grow the sales of existing products.
- Work closely with cross-functional teams including Innovation, Operations, Brand, Creative, DTC, Amazon and Retail to own and lead new product development calendar, build out annual product roadmap and ensure all channel goals are met.
- Conduct market research to identify consumer trends, analyze the competitive landscape, cost targets and emerging opportunities; translate insights into actionable strategies.
- Develop and execute consumer insights and product testing surveys and analyze CX data to help drive product improvements and inform NPD strategy.
- Collaborate closely across the organization to help develop compelling product positioning, messaging, and packaging direction that align with our mission and resonate with the target channel audience, differentiate from the competitive landscape, and fit within our margin and sales goals.
- Drive cross-functional collaboration to ensure consistency in product messaging across all touchpoints, from packaging to retailer to all digital touch points. Be the owner of the product copy library that will serve DTC, Amazon, retail and packaging needs.
- Stay “ahead of the curve” on key market and consumer trends and the competitive landscape in order to help inform Blueland’s future innovation projects with a laser focus on our sustainability mission.
- Work closely with Retail, DTC, Amazon, Innovation, Operations and Finance teams to ensure product pricing and assortment is optimized for margin and sales goals as well as positioning within the competitive set.
Qualifications:
- Passionate about the environment, sustainability and Blueland’s mission.
- 5+ years of Product Marketing or Brand Management experience in the omnichannel CPG space.
- Experience with end to end go-to-market strategy and execution for physical products.
- Highly analytical, detail oriented and organized.
- Able to design, execute and analyze quantitative and qualitative consumer, category and product insights studies.
- Strong written and verbal communication skills.
- Excellent project management, communication, and people and organization skills.
- Experience working with Brand and Creative teams on physical product packaging, sustainable packaging experience a plus.
- A desire and humility to always improve, learn and grow.
- Advanced proficiency with Google Slides, Powerpoint and Excel is required. Experience with Slack, Google Suite, Asana, and Notion is preferred.
The salary range for this position is $110,000 - $135,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.
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