Sr. GTM/Brand Strategy Manager
About Bose
You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
About the Marketing Team
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
About the Sr. GTM/Brand Strategy Manager role
This exciting role will help us deliver on our commitment to becoming the brand for music lovers everywhere, reach new customers and grow our business. Sitting within the Brand and Marketing strategy team, this role will lead efforts across GTM strategy, brand evolution and brand management, including licensing. You will be responsible for strategic leadership and development - and partnership with your integrated teammates to ensure sharp strategy gets turned into cohesive action and results.
GTM Strategy
- Ensure that our marketing delivery is tightly connected to the business priorities and that clear correlation between marketing and financial performance is consistently measurable and acted upon.
- Own the communication learning agenda and partner with consumer insights in standing up the required research from which you will mine the core insights across customer, category, brand/ product, culture.
- Synthesize data and insights into a coherent, clear and compelling strategy that captures ‘how we will leverage our core advantages over the competition to win’. The strategy should enable different channels to activate, while being focused enough to coordinate all efforts.
- Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them.
Creative Brief
- Must have experience in synthesizing GTM strategy into a one-page creative brief and ensure that the creative brief is inspirational for creatives. This requires clarity of thinking, focus and ability to craft messaging.
Communications Plan
- Develop a communications plan that captures rollout plan, key tasks and direction for different channels across the funnel (content, partnerships, video, PR, retail, Ecommerce, DTC).
Brand Tracking
- Partner with brand tracking insights partner to interpret key brand tracking insights into brand briefs: capturing where in the funnel our biggest challenges lie and what perception attributes must change in order to be successful.
Brand Management
- Augment/update and be the guardian of brand guidelines – and be able to use to direct work across brand, product, retail and partners.
- Understand the essence of brand partnerships (lending and drawing brand equity to another for value exchange) – be able to strategically direct brand partnership projects.
Brand Strategy Activation
- While our long-term brand platform SOUND IS POWER has been developed, we need to develop brand briefs to activate it. Develop insights – in particular from consumer, the brand itself, competition as well as working with CRI to design cultural insights.
- Identify and build a plan around key seasonal moments.
Brand Licensing Experience
Experience licensing brands and managing brand equity (both protecting brand equity and leveraging licensed brand equity to drive strategy and growth).
Partnering and Execution
- Work collaboratively with marketing key partners to gain cross-functional alignment on the recommended choices and to improve impact.
- Partnering with Creative teams to create clarity, focus and inspiration.
- Guiding execution of the plan to the set direction and goals.
Functional/Technical Proficiencies
- 7-10 years+ of proven experience in a marketing and/or agency strategy role (not a generalist).
- Strategy development across product launches and brand activations.
- Experience researching insights, synthesizing into a competitive strategy.
- Ability to craft a creative brief.
- Ability to create a comms plan.
- Understanding of Product, Price, Distribution and Promotion/communications.
- Ability to set direction, bring cross-functional stakeholders together, and have the ability to shape work to the strategy.
- Experience in the foundational processes outlined, with the confidence to work across sophisticated projects.
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