This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About The Role
This Senior Product Manager is responsible for developing and driving key marketing and business objectives for Boston Scientific’s Electrophysiology (EP) Product Portfolio, with a focus on US downstream marketing and commercialization for Pulsed Field Ablation (PFA) & Cryo Ablation products. This includes involvement in developing and implementing marketing initiatives and partnership on clinical education and engagement programs to drive brand preference among Key Opinion Leaders and the broader EP community. This person is an experienced marketer of highly technical and clinical products and demonstrates strength in franchise management, product launches and commercialization, and a high level of business acumen.
This is a hybrid position based out of our Arden Hills, MN location.
Your Responsibilities Will Include
- Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development.
- Supports innovative downstream marketing solutions, programs and tools to create value and support the needs of the Sales Team.
- Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
- Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making – synthesizes into dashboards.
- Develop and lead KPI analytics, ensure creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization. Develop and defining tools/processes for tracking performance of existing investments against plan.
- Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses.
- Supports and leads execution of comprehensive competitive response plans.
- Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians.
- Assists on forecasts for supply chain as well as overall revenue planning.
Required Qualifications
- Minimum of a Bachelor's degree.
- Minimum of 5 years of medical device experience.
- Analytical skills and ability to craft business plan.
- Downstream experience (i.e. product management, sales engagement and campaign).
- Experience with determining customer needs within medical device markets.
- Willing to travel up to 30% (possibly international).
Preferred Qualifications
- Advanced degree such as Master’s or MBA.
- Electrophysiology experience.
- Excellent communication and interpersonal skills.
- Demonstrated success supporting and/or managing complex projects.
- Demonstrated success working as an integral cross functional team member.
- Ability to develop clinical expertise in medical devices.
- Sales experience.
- Desire to work in a fast-paced, dynamic environment and ability to adapt to changing needs and priorities.
Requisition ID: 581959
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.
#J-18808-Ljbffr
