Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$178,800.00 - $241,400.00
JOB OVERVIEW:
The Brand Director oversees all aspects of brand management, from messaging to market research, ensuring consistency and resonance across all channels. This role demands leadership, creativity, and a deep understanding of consumer behavior to drive brand growth and awareness effectively.
RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS:
- Strategic Planning and Execution: Develop and implement comprehensive marketing strategies to increase market share, brand recognition, and consumer engagement for our Almondmilk products.
- Business Management: Maintains responsibility for Profit and Loss management for our Almondmilk business; provides business updates to Blue Diamond Growers' Executive Leadership team.
- Brand Management: Oversee the development and execution of brand positioning, messaging, and visual identity to ensure consistency and effectiveness across all marketing channels.
- Campaign Management: Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, print, and in-store promotions. Measure and analyze campaign performance to optimize results.
- Collaborate with Sales Partner: Work closely with our external production and sales partner to align marketing strategies, coordinate trade promotions, and ensure seamless execution of selling initiatives for our Almondmilk products.
- Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize data to inform marketing strategies and business decisions.
- Product Development: Collaborate with the product development team to innovate and enhance the almond milk product line, ensuring it meets consumer needs and preferences.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Team Leadership: Build, mentor, and lead a high-performing marketing team. Foster a collaborative and innovative team culture.
- Stakeholder Collaboration: Partner with internal and external stakeholders, including suppliers, distributors, and retail partners, to drive business growth and ensure alignment with overall business goals.
- Public Relations: Function as a spokesperson for the almond milk product line, managing media relations and public communications to enhance brand reputation.
- Sustainability Initiatives: Promote and integrate sustainability practices within the marketing and business strategies to align with company values and consumer expectations.
- Other duties as assigned.
MINIMUM JOB REQUIREMENTS:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the food and beverage industry.
- Minimum of 5 years of experience in P&L management and responsibility; either for a Brand or Product Line.
- Proven history of successful brand management and market growth, plant-based or dairy alternative sectors preferred.
- Proficiency in digital marketing, social media, and e-commerce platforms.
- Experience working with agencies (advertising, media, packaging, etc.) & external partners (development, manufacturing).
- Results driven.
- High energy, charismatic, innovative, and creative.
- Strong analytical skills with the ability to interpret data and drive strategic decisions.
- Excellent leadership, communication, and people skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Passion for sustainability and knowledge of current trends in the plant-based industry.
PHYSICAL DEMANDS
Office demands include extensive use of telephone and computer.
WORK ENVIRONMENT
Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 10% of the time.This is a hybrid role based out of Sacramento, CA with at least 2 days per week on-site (in Sacramento).
WHY BLUE DIAMOND?
In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness GuideHERE.
Grow your career. Partner with us. We Are the Almond People!Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
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