Job Summary: Apryse, a leading provider of document processing solutions, is seeking a dynamic and experienced Vice President of End-User Products to lead our product team in the development and execution of innovative SaaS solutions. The ideal candidate will have a strong background in Product-Led Growth (PLG) tactics, online purchase flows, A/B testing, design-driven development, and managing complex product portfolios. This role requires a strategic thinker with a proven track record of driving user engagement and business growth through exceptional product experiences. This candidate obsesses about details and understanding the why behind all the actions that drive these products’ business impact and customer value. You are able to find creative answers to complex and seemingly impossible challenges, while you launch and create new products from within an established company that needs to achieve and execute on revenue targets. You are a team player that enjoys getting into the execution while mentoring and coaching a remote and passionate team of PMs.
Key Responsibilities:
- Product Strategy and Vision:
- Define and communicate a clear product vision and strategy aligned with Apryse's overall product portfolio and business objectives.
- Develop and manage a comprehensive product roadmap that prioritizes features and enhancements based on user feedback, market trends, and business objectives.
- Build a multi-year view of your products on how we will win and build a business model that supports top line growth and investment scenarios.
- Create launching new product ideas and initiatives from within an established product portfolio and company.
- Solve complex problems through balancing fast iteration cycles and finding product market fit, while also executing and hitting a growth target.
- Product-Led Growth (PLG):
- Enable and coach PLG tactics within your Product team and the broader organization to drive user acquisition, activation, retention, and expansion.
- Design and optimize seamless online purchase flows to enhance user experience and increase conversion rates.
- Collaborate with cross-functional teams to ensure smooth integration of purchase flows with other business systems.
- Make Data an Asset:
- Lead A/B testing initiatives to validate product hypotheses and make data-driven decisions.
- Use analytics to continuously optimize the product experience and tie business outcomes to product initiatives.
- Establish a culture of experimentation within the product team to foster continuous improvement and innovation, where failed experiments are not punished but used as key learnings into the next iteration.
- Product Lifecycle Management:
- Oversee the management of a complex product portfolio, ensuring alignment with strategic priorities and business results.
- Develop and implement processes for effective prioritization, resource allocation, and performance measurement.
- Champion design-driven development practices to create intuitive, user-centric products and work closely with UX/UI designers to ensure that product designs are aligned with user needs and business goals.
- Advocate through clear and data-backed business cases where additional or reduced investments would improve overall performance, including new products and end of life options.
- Leadership and Team Development:
- Ability to lead, influence and align cross functional teams to a common vision and goal even if they are not in your direct organization.
- Lead and inspire a high-performing product team, fostering a collaborative and innovative culture.
- Provide mentorship and development opportunities to team members, helping them achieve their professional goals.
- Ability to stretch into more ownership roles as the product GTM plans incorporate direct sales, partner, or other distribution channels.
- Stakeholder Collaboration and Communication:
- Collaborate closely with marketing and development teams to ensure cohesive product launches and go-to-market strategies.
- Create a win-together culture where strategy, planning, and execution are done seamlessly across the departments.
- Communicate product vision, strategy, and performance to executive leadership and other stakeholders.
Qualifications:
- 10+ years of experience in product management, with at least 5 years in a leadership role within the SaaS industry.
- Proven track record of successfully implementing PLG strategies and driving user growth.
- Strong expertise in online purchase flows, A/B testing, and design-driven development.
- Experience managing complex product portfolios and leading cross-functional teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
Benefits:
- Competitive salary commensurate with experience & qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family that starts from day one.
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Bi-weekly lunches and monthly socials.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
- Excellent work-life balance with a flexible remote work environment.
Company Description: Apryse is the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
We are also a fast-growing company, chosen as one of Canada's Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and selected among Canada’s best employers for recent graduates with its addition to the 2022 Career Directory.
Since having secured a $95M strategic growth investment in 2019, we have grown from approximately 50 employees to over 500, made fourteen acquisitions, and in 2021, Thoma Bravo, the top private investment firm in the world for software, came on board with another strategic growth investment.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.
Ready to join our team? If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now.
Please note that due to the high volume of applications received, only short-listed candidates will be contacted.
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
Thank you for your interest in Apryse!
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