At Known, our Media Science team excels in all things data-driven marketing, from planning through buying and optimization. Many clients engage Known’s media science team to help transform their marketing technology, organization, and capabilities to achieve desired outcomes. We are seeking a Director of Data & Media Consulting to join our team and work alongside consultants, data analysts, data scientists, media strategists, media buyers, and software engineers.
As a Director of Data & Media Consulting, you will play a pivotal role in ensuring our media and data services are at the forefront of industry innovation. You will partner closely with Known’s leadership team and directly with clients to solve their biggest data and media challenges. Your expertise will guide the development of client specific opportunity analyses that span a range of topics including, but not limited to: marketing technology, cross channel measurement strategies, experimentation plans, organizational structure, process mapping and recommendations, etc. At the Director level, you will also oversee other data and media scientists on the account, optimizing campaigns, surfacing insights, and integrating first-party data to drive comprehensive business strategies. Furthermore, you will collaborate with our development team to implement deeper solutions to common media challenges.
WHAT YOU’LL DO
- Client Management: Understand the client’s overall business objectives and challenges in order for Known to effectively produce opportunity analyses that can yield the highest impact. Serve as the primary point of contact for clients on data and media consulting services. Clearly communicate to clients how modern techniques (e.g., ML models, optimization algorithms, automation) can optimize business and media KPIs.
- Team Leadership: Direct, coordinate, and mentor various staff members to complete projects efficiently, ensuring alignment with client strategic goals.
- Analytical Storytelling: Excel in storytelling by taking data points from media and data scientists and weaving them into coherent, compelling stories for executives, presented effectively, often through PowerPoint slides.
- Presentation Skills: Be an excellent presenter and communicator, capable of conveying complex data insights clearly and persuasively to executive clients and stakeholders.
- Cross-Functional Collaboration: Work closely with senior leads to develop and implement solutions that meet client and organizational needs. Collaborate with our Strategy and Studios teams to ensure our scientific methodologies are integrated across all verticals of Known.
- Vendor Management: Evaluate and onboard vendors (e.g. measurement, CDP, CRM, DCO, DAM, etc.) to enhance Known’s and our clients’ capabilities.
- Innovation: Collaborate on the ideation and design of new tools and services Known can offer. Drive the adoption of these, as our development team rolls out new solutions, across the team to stay ahead of industry trends.
- Thought Leadership: Act as a thought leader on data-driven marketing, technology, and measurement, sharing knowledge and best practices with the broader team.
- Best Practices: Create and disseminate best practices guides for both internal teams and clients.
- Problem Solving: Demonstrate a self-starter attitude with the ability to handle ambiguous problems and develop innovative solutions independently.
WHO YOU ARE AND WHAT YOU HAVE
- Educational Background: A degree from a well-regarded college or university. STEM degrees are preferred, but degrees in business, economics, or related fields are also valuable.
- Consulting Experience: 5+ years in a client consulting role, preferably in data-driven marketing, media strategy, or business analytics, with a proven track record of managing client relationships and delivering strategic insights.
- Leadership Skills: 3+ years of leadership experience in managing projects and driving them forward, with the ability to direct and coordinate a team of diverse professionals.
- Communication Skills: Exceptional storytelling and presentation abilities, with experience crafting compelling narratives from data and presenting them effectively to executive audiences.
- Analytical Skills: Strong analytical skills with a deep understanding of data-driven marketing principles and methodologies.
- Industry Knowledge: Comprehensive understanding of the advertising and media landscape, especially regarding measurement vendors and ad platforms.
- Project Management: Excellent project management skills, with the ability to balance multiple projects effectively.
- Competencies: Ability to translate business challenges into quantitative problems, an independent and entrepreneurial mindset, strong learning agility, clear communication skills, and a highly collaborative nature.
- Technical Acumen: While not the primary focus, basic coding skills (Python, SQL) and hands-on experience implementing scientific solutions are advantageous.
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