Director of Sales
Perched on its own 15-acre peninsula, Loews Coronado Bay Resort is a private oasis of tranquility near San Diego. This Coronado hotel offers views of the shimmering bay waters and the San Diego skyline. Welcome to Coronado's Secluded Water Escape.
Who We Are
Loews Hotels & Co is a leading owner and operator of luxury hotels with a portfolio consisting of 26 hotels and resorts in the United States and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards and embrace their uniquely local community in order to curate exciting, approachable, and local travel experiences for guests.
What We Offer
- This is a bonus eligible position
- Competitive health & wellness benefits, 401(K) & company match
- Paid Sick Days, Vacation, and Holidays, Paid Bereavement, Paid Pet Bereavement
- Training & Development opportunities, career growth
- Tuition Reimbursement
- Employee Hotel Rates, other discounts, perks and more
Purpose
This position requires a progressive Sales executive, a strong leader who can successfully/strategically market the property, build an exceptional sales team, and develop and implement ongoing strategic initiatives that will positively impact hotel revenues and profits. The position is responsible for selling, administration, planning, and communications. Sales personnel development, ongoing training, coaching and counseling are also critical components of this position.
Duties and Responsibilities
- Develop and update annual strategic business plan which includes market initiatives by segment
- Develop initiatives, promotions, packages and campaigns to ensure successful consumer response and positively impact market yield and RevPar
- Develop with the Director of Revenue Management the revenue management and rate strategy initiatives to maximize revenue goals.
- Support Area Director of Public Relations & Director of Hotel Marketing in developing strategies and tactics that will gain exposure for the hotel.
- Maintain accurate forecasting for all group/transient segments while identifying value periods
- Establish programs and direct sales efforts to achieve group and transient goals while building ongoing relationships with customers
- Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals
- Establish account qualifications criteria and use market research and resources to identify priority markets and accounts; assign sales managers to assure coverage of all major markets
- Develop active communications and close rapport with Convention & Visitors Bureau, National Sales Offices, Planners Associations and other sources of sales information and support
- Recruit, select, train and motivate sales department to realize their potential and develop individuals for advancement. Assure understanding of position descriptions, goals and standards of performance for sales department personnel; conduct formal semi-annual evaluations and provide ongoing coaching and counseling
- Ability to work with Brand Digital Marketing Team to develop strategies and tactics driving revenue opportunities to the hotel
- Ability to analyze and report on website, meta search and eCommerce results
- Ability to lead strategic eCommerce initiatives, social media efforts, including direct revenue generating strategy
Supportive Functions and Responsibilities
- Opening/Pre-opening experience preferred
- Excellent communication skills oral and written
- Excellent networking, negotiation and presentation skills required
- Ability to envision/create new strategic ideas to drive sales and revenues
- Must be a skilled leader, have strong organizational skills, and have thorough knowledge and understanding of hotel operations.
- Ability to work flexible schedule to include weekends and holidays
- Travel required
- Strong analytical and presentation skills
- Ability to form strong internal and external partnerships and influence decision making
- Proven aptitude analyzing data and industry trends using business intelligence solutions
- Proficiency with MS Word, Excel and PowerPoint, Preferred proficiency in FDC
Education
Bachelors degree in Hospitality Management, Business Administration or other similar major
Experience
5-7 years hospitality, sales experience in a high volume and luxury hotel or resort
Salary range for this position, based on experience, is $104,000.00 to $130,000.00.
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