The DTC Business Insights Analyst will drive deep data-driven insights to inform Gibson’s strategic Direct-To-Consumer business planning by leveraging analytics in key business areas including, but not limited to, Sales, Marketing, Operations, Product Merchandising and Consumer Intelligence. The Analyst supports DTC’s continued strategic growth through designing and presenting internal sales analyses, product studies, competitive intelligence, sell-thru data, & marketplace research to drive key insights across the team.

The Analyst plays a key role in development and execution of Gibson DTC’s annual business & financial planning andrevenue forecasting for Ecommerce as well as the owned & operated Brick & Mortar Channel. Establishing lead KPIs and implementing a culture of performance management is a critical task to ensure the channel’s continued success. This role is also tasked with managing & performing tactical/ad-hoc analytical requests to support key business needs.

Essential Functions

To design and execute quantitative market research & analysis projects to address specific business needs and aid in strategy development.
To assist in development and delivery of annual business planning & revenue forecasting with a primary focus on North American business
To assist in maintaining up-to-date online product mix and inventory data, providing insight on inventory health and potential sales strategy
To provide analytics feedback to assist with merchandising and refreshing of product listings to ensure continued consumer engagement
To ensure continued quality and consistency of site tagging with Google Analytics to maintain data cleanliness
To accurately and consistently track consumer behavior and offers UI/UX analysis actionable recommendations aiding in decisions to improve consumer experience
To deliver data-driven recommendations to enhance consumer experience in Gibson-owned brick & mortar retail locations
To support and assist in department financial & product planning, strategy, and reporting
To lead the preparation of the monthly DTC business reporting to the company’s Executive Team and to summarize insights for the quarterly Board of Director meetings

Analysis

Analyzes numerical data, verbal data, and all other sources of information
Makes rational recommendations from the available information and analysis
Produces workable solutions to a range of problems
Probes for further information or greater understanding of the problem
Demonstrates an understanding of how one issue may be part of a much larger system

Communication & Reporting

Writes clearly and succinctly in an engaging and expressive manner. Is concise, well-structured, and logical.
Structures information to meet the needs and understanding of the intended audience
Experienced in developing, building, and delivering impactful data-supported presentations across departments
Communicates information and key points of a topic clearly and concisely, with the intended audience in mind

Management

Takes responsibility for actions and projects
Takes initiative and acts with confidence
Demonstrates excellent process management and planning

Learning & Researching

Gathers comprehensive information to support decision making
Rapidly learns new tasks and quickly commits information to memory
Demonstrates a rapid understanding of newly presented information
Manages knowledge through collecting, classifying, & disseminating information of use to the organization

Delivering results and meeting customer expectation

Focuses on business needs and customer experience
Accepts and tackles demanding goals with enthusiasm
Is result oriented and consistently achieves goals and objectives
Ability to prioritize, plan, and pivot quickly as consumer expectations change
Deals with ambiguity, making positive use of the opportunity it presents

Requirements

5+ years relevant work experience, preferably in data analysis, business operations, and/or consumer insights
Experience in working in a fast-paced dynamic work environment, preferably for a premium MI or Consumer Goods brand
Proven track record of managing complex business analytics in support of Ecommerce and Brick & Mortar business growth is a must
Ability to engage multiple datasets to create cogent analyses and deliver actionable insights across departments
Experience working with Shopify Ecommerce Platform & reporting capabilities

Key Skills

Microsoft Office suite with high level understanding of and proficiency in Microsoft Excel’s data analysis capabilities as well as Microsoft Powerpoint
Familiarity with Business Intelligence software, preferably PowerBI
ERP & Inventory Management software
Google Analytics, preferably with deep understanding of site metrics, performance marketing impact, as well as impact to Ecommerce sales and operations
Excellent problem-solving skills and ability to communicate effectively with stakeholders
Ability to quickly learn and understand new programs as needed including, but not limited to, operations and service technology

Personal Qualities

Proactively questions and challenges to prioritize and identify solutions in timely manner
Works with a sense of urgency and a desire for excellence in performance and customer satisfaction
Curious in nature and always looking to question, learn, and look for better ways to do things
Remains objective and exercise good judgment, decision making, and diplomacy
Excellent problem solving and conflict resolution skills
Maintains a positive outlook at work
Personable, fun, team oriented and ignites a positive work atmosphere
Passion for music

Travel Requirements

Potential travel to and between the company’s manufacturing and sales locations may be required (5-10%).

Physical Demands

Basic physical stances and actions (sitting, standing, walking).

We celebrate diversity and Gibson Brands, Inc is an Equal Opportunity employer.

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Gibson Brands Inc.

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