Job Description
As an Analyst , you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients.
What you’ll do as a Analyst :
- We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.
- Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:
- Provide and Teach Data Manipulation and Management Services
- Direct data aggregation, cleansing, and uploading into the Keen Platform
- 1:1 training with specific Client Users on how to utilize the Data Warehouse & Mapping capabilities within the product
- 1:1 Data Source integration support with Client Users
- * Provide and Teach Model Quality Checks
- The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models, upon request, to ensure the model meets our quality standards as well as supports our account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.
- You may suggest changes to models for the Agency _ / Client to consider to better fit clients’ goals
- Provide and Teach Support Plan Optimizations
- You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals
- You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform
- Provide & Teach Support Narrative & Story-Telling Deck Generation
- A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy.
- You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story to be used by Account Directors and/or Clients.
- You will be expected to attend (remotely) during key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative.
- Ongoing Troubleshooting & Support
- Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success.
- Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization.
- Provide feedback to product development for platform enhancements that improve the client experience.
Qualifications:
Qualifications
- You love business software. You love using it. You want to use it all day. (Because you will!)
- You love Excel. You love data. You love looking at, organizing, and playing with data in Excel.
- You love PowerPoint. You know how valuable it is to put together a good deck, and you love doing it.
- You love to do good work, and it’s the only type of work you do.
- You love to learn, and are a self-starter for learning new things. (We’ll teach you all about Bayesian modeling - unless you teach yourself)
- 2+ years of experience in a combination of any of the following in academic or professional experience:
- Marketing Analytics
- SaaS Customer Success
- Data Cleansing & Management
Additional Information
Employee Benefits
Keen keeps introducing new benefits to help our employees move forward and improve in their personal and professional lives. The following is a glimpse into a handful, but not all our employee benefits: Conscious Culture work environment with the work week being Monday through Thursday; Company-paid medical, dental, and vision for you and your family; Open Personal Time Off (PTO); 401k with 4% match dollar for dollar; stock options; pet-friendly office, Paid Parental Leave; continued learning opportunities, quarterly reviews with potential bonus.
Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Qualifications
You confidently manage data, and care about the people behind every number. You constantly seek to learn new things and lean into new capabilities. Change excites you and you’re not afraid to speak up when you need assistance. Curiosity, communication, and critical thinking drive your work—whether you got your start in retail, sales, consulting analytics, or otherwise.
* Bachelor's Degree required
* Ideally 6-24 months experience
* Consumer Packaged Goods or Retail industry experience preferred
* Proficiency in Microsoft Office (Excel, PowerPoint, etc.)
* Proven problem-solving skills using deductive reasoning, understanding hierarchical relationships, and identifying gaps in logic
* Strong oral and written communication skills
* Ability to multi-task and successfully manage projects independently
* Demonstrated project management skills and ability to manage multiple priorities
* Experience with syndicated data a plus
Additional Information
**Our Benefits**
* Flexible working environment
* Volunteer time off
* LinkedIn Learning
* Employee-Assistance-Program (EAP)
**About NIQ**
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: [https://nielseniq.com/global/en/news-center/diversity-inclusion](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fnews-center%2Fdiversity-inclusion&data=05%7C02%7CJenny.Rebecca%40nielseniq.com%7C6e534cbe3eb041842d5f08dc6dca121e%7C6ac7a1f45fb14153bb4f12d2020a1f7d%7C0%7C0%7C638505961881417602%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=B%2Fp40oNUpJOw1CNoc87EFXk%2BvxeO1jxYOSRCEKM%2Fz5Q%3D&reserved=0)
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