EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary & Impact
The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.
Key Responsibilities
- Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
- Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director.
- Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
- Conduct client calls and bring in extended team members when necessary.
- Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives.
- Develop creative and media strategies in collaboration with other departments.
- Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing.
- Research industry trends and facts sharing expertise to team.
- Understand budget allocation process for media and fees across media platforms.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
- 2 - 4 years relevant media work experience; digital media experience required
- Strong foundational knowledge of Media & Channels
- Strong analytical abilities and quantitative skills
- Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
- Experience with Google Analytics, Adobe Analytics, and other web analytics tools
- Knowledge of ad server technology – mainly Google Campaign Manager
- Python, R, and SQL experience a plus
- Experience with Tableau and PowerBI is helpful
- Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester
- Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
- Must be able to lead day to day activity on large analytical projects
- Demonstrated critical thinking and problem-solving abilities
- Program Experience: SQL, Excel, Data visualization tool
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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