As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our 'people first' philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world's oldest enemy: disease.
Ferring is on a mission to transform the treatment of bladder cancer with a novel, first-in-class intravesical gene therapy that provides patients with an alternative to bladder removal surgery. Our Uro-Oncology team is growing with a variety of rewarding opportunities in commercial, medical affairs and technical operations. If you are energized by the prospect of bringing the benefits of cutting-edge science to meet the needs of patients, we may have the perfect role for you.
As the Sr. Manager, Patient Marketing, Uro-Oncology you will report to the Sr. Director, Brand Marketing, Uro-Oncology, and collaborate extensively with the AD, Patient Marketing to further build and fortify a patient marketing platform and ecosystem for this unique asset. You will be responsible for furthering and delivering a consumer tactical vision and purpose, based upon the strategic direction of the patient marketing function. Key areas of focus for this role include helping to analyze, understand and apply consumer and market insights, developing a comprehensive DTC tactical delivery plan with clear performance metrics, evolving a comprehensive CRM platform, and oversight of day-to-day operations with agency partners with close monitoring of budget and logistical considerations. Collaboration with internal cross functional partners and leadership, as well as with external partners (including Patient Advocacy Organizations) will be essential.
This is your opportunity to play an important role in making available to patients a novel product that has the potential to revolutionize the treatment of bladder cancer!
Responsibilities:
- Collaboratively work to ensure the execution of the product's Patient Strategy and campaign development across appropriate channels, including brand positioning, concept design, tactical execution, and messaging.
- Lead the cross functional execution of comprehensive marketing campaigns, including advertising, promotions, and events to drive product awareness for consumers and drive consumer demand and impact adherence.
- Effectively manage day-to-day partnership with AOR with a focus on delivering appropriate and innovative tactics designed to meet the needs/demands of the consumer population.
- Activate traditional and innovative marketing channels, including TV, digital, social media, point-of-care, and CRM while employing strong media efficiencies and guardrails.
- Execute, monitor, and analyze metric plan to ensure enduring consumer acquisition, education, and adherence initiatives and investments.
- Effectively collaborate, communicate with, and partner with cross functional partners, including the HCP team, public relations, market access, consumer insights, global communications, and development to ensure synergies and clarity.
- Lead review of tactics through review process and consult with other internal stakeholders for efficiencies.
- Execute appropriate and effective consumer market research initiatives and advisory boards to ensure that they are meeting design and informational needs.
- Develop and deliver presentations to key stakeholders (product marketing team, leadership team, cross-functional teams) as needed or directed.
- Create a culture where patients are at the center of thinking and operations. Be patient obsessed and deliver accordingly.
Requirements:
- Bachelor's degree: MBA preferred.
- 6+ years' experience within the pharmaceutical industry required.
- 2+ years of US consumer experience required.
- 1+ years digital marketing experience required.
- Additional experience in patient/consumer marketing strategy, marketing services, marketing research, society engagement, brand planning, professional education, advertising strongly preferred.
- History of proven, successful cross-functional collaboration and teamwork.
- Knowledge of Veeva or similar promotional review tracking system; experience taking promotional materials through live LMR (Legal Medical Regulatory) meetings.
- Proven experience/success in Oncology or Urology preferred.
- Firm knowledge of marketing principles and theory required.
- Successful launch experience preferred.
- Strong analytical skills required: Analytical thinking skills and ability to derive meaningful solutions, direction from varied data sets.
- Excellent written and verbal communication skills required.
- Excellent presentation skills required.
- Proficiency in Microsoft Word, Excel, PowerPoint.
- Analytical thinking skills and ability to derive meaningful solutions, direction from varied data sets.
- Demonstrated success in strategic product management.
- Ability to travel frequently (15-20%).
Location: Parsippany, New Jersey
#J-18808-Ljbffr
