ESSENTIAL FUNCTIONS:
Marketing Strategy:
- Develop and implement impactful global marketing strategies that align with our organizational objectives and maximize brand visibility.
- Lead the planning and execution of comprehensive marketing campaigns across diverse platforms including digital, print, social media, email, physical mailings, websites, landing pages, and events.
- Grow SAE's brand awareness and presence on a global stage with particular emphasis on Europe and Asia.
Branding and Messaging:
- Craft and execute branding strategies that authentically reflect our mission, vision, and values.
- Oversee the overall company and product branding, including design, logo, and messaging, both internally and externally.
- Collaborate with stakeholders for cohesive and accurate communication.
Performance Monitoring:
- Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-making.
- Drive the promotion of our resources and brand to maximize visibility, engagement, and overall impact.
Content Oversight:
- Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals.
- Collaborate with content creators to unify and amplify marketing messages.
Website Management:
- Responsible for leading a coordinated web strategy across SAE International, leading the strategy for implementation of websites, mobile apps, and/or other digital products.
- Oversee the e-commerce strategy to drive web retail sales, ensuring alignment with branding and strategic objectives.
Managing External Marketing Agencies:
- Manage relationships with external marketing agencies, ensuring their strategies and efforts align with SAE International's goals and standards.
- Negotiate contracts and agreements with agencies to secure advantageous terms.
- Monitor the performance of external agencies and provide feedback to ensure goal attainment, continuous improvement, and alignment with SAE's goals and mission.
Budget and Staff Management:
- Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Maintain marketing staff by recruiting, selecting, orienting, and training employees.
- Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
MINIMUM REQUIREMENTS:
- 15+ years of professional experience in developing and executing successful integrated marketing plans.
- 10+ years of developing and executing digital/social/mobile marketing plans, managing marketing projects, and managing staff.
- Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry.
- Strong understanding of market research and data analysis methods.
- Excellent communication and interpersonal skills.
- In-depth knowledge of various marketing platforms and best practices.
- Ability to lead and inspire a team.
- Strong project management and organizational skills.
- Strong problem-solving skills with a “can-do” attitude.
- Strong quantitative and metrics development skills.
- Ability to travel 30% of the time.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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