Retail Activation Specialist - Santa Clarita, CA
We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering enthusiasm for our craft, and dedication to sharing our knowledge.
We value creativity and believe that it is key to our unique approach. We aspire to influence and inspire people through our experience, our storytelling, and our wisdom. Above all else, we believe in a life of balance and passion, placing love, joy, and happiness of equal importance at the top of our lists.
This role based in Santa Clarita, CA is responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets. You will work directly with local distributor sales consultants to plan, design, and execute activities that increase the rate of sale on Diageo US spirits brands at retail. You will leverage marketing agencies and personnel to equip yourself with supporting brand assets to make a positive impact in your stores.
Key Deliverables:
- You will be responsible for the sellout performance of Diageo US spirits brands in a targeted set of chain outlets.
- You will engage customers to plan, design, and execute activities that will support sales outgrowth. These activities will include but are not limited to:
- Hand Selling on high volume days/times of day in selected outlets
- Building impactful displays to stop/engage and convert shoppers
- Ensuring adequate stock levels are on shelf/on floor/in coolers
- Planning, booking, and deploying in store consumer experiences
- Ensuring on-pack and in store promotional materials are current
- Routinely surveying outlets using specific photo capture software
- Debriefing sales consultant partners on opportunities and risks in the store
- Spotting in store promotional, display and activation opportunities
- You will be evaluated on your ability to positively impact Diageo spirits brand performance.
This evaluation will be focused on:
- Year on Year depletions and sales out data
- Share of category growth
- Year on Year promotional or featured activity
The physical demands of this role require the following:
- Bending, squatting, crouching, and reaching
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
Minimum Requirements:
- A Bachelor’s degree preferred or equivalent job experience in the CPG industry.
- A minimum of 5-6 years’ experience in the beverage alcohol industry, with two years’ experience working in the off trade.
- Ability to travel a minimum of 25% of working time, including up to 5 hours driving time.
- Familiarity with and experience of the chain retail environment.
- Understanding of the regulatory environment in CA as it relates to Beverage Alcohol.
- Proven track record in building good relationships with customers.
- Demonstrated strong oral, written, and interpersonal communication skills.
- Computer literacy with the ability to use software applications including Microsoft Word, Excel, and PowerPoint.
- Ability to use Business Information Tools including PowerBI.
- Must be willing to work weekends and holidays, as needed.
The base compensation range for this job classification is between $65,000.00 - $70,000.00 annually, with bonus potential subject to applicable bonus plan terms and conditions. This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time, and more!
Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process. To request an accommodation please contact recruitment@enthuse-marketing.com.
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