Description
Crain Communications is seeking an experienced Product Analyst to help drive subscription and advertising revenue growth through innovation and optimization of our product portfolio across 21 media brands that provide indispensable coverage and data for professionals globally.
As Product Analyst, you will play a crucial role by collecting and analyzing market data, tracking product KPIs, understanding customer needs, trends, and competitors to make informed recommendations that drive product strategy and business performance. If you are a data-driven, curious, and innovative individual who is passionate about driving product success through customer satisfaction, we encourage you to apply.
Core responsibilities:
- Identifying, collecting, and aggregating market data relevant to our products, audience and goals (addressable audiences, competitors, trends, pricing, etc.)
- Analyzing user engagement, market and financial data, identifying patterns and summarizing key insights to stakeholders
- Evaluating products and services through analysis frameworks such as SWOT, SOAR and PESTEL
- Developing an in-depth understanding of our products to meet current and future needs
- Conducting product performance analysis (technical and user needs) by partnering with research, data and user experience teams
- Collaborating with technology and engineering teams on vendor solution analysis
- Working cross-functionally with other departments to improve product analysis and presentation
The ideal candidate will have:- 5+ years experience as a Product Analyst
- Exceptional communication, presentation, multi-tasking, and collaboration skills
- Proficiency in database software and data analysis tools
- Deep knowledge of digital engagement and subscription metrics
- Experience in media and publishing or subscription products/services
- Experience using automation to track and collect data across the web
This role reports to the VP, Product and is remote eligible but also available to work out of our Detroit, Chicago, or New York headquarters.
About Crain Communications:Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain’s brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain’s regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today’s business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.
Environmental DemandsWhere you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
- An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
- A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states.
- A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.
Many positions will also include work done in “the field.” Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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