At Libbey, we are MAKERS. No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!
LIBBEY: For Makers, By Makers. Since 1818!
Candidates should be located in, or open to relocation to, Toledo, OH. Will consider commuter candidates willing to be in Toledo up to 50% of the time.
OVERVIEW
Come grow with Libbey! As the Sr. Manager, Marketing Innovation you will be instrumental in developing and executing comprehensive short term and long-term growth strategies. You will be both a big thinker and tactical executor who is entrepreneurial by nature and enjoys working in a fast-paced, matrix organization. This role is the engine of growth for all Libbey product categories (full tabletop). This role owns the category roadmap, stage gate process, ideation process and new product performance post-launch. The Sr. Manager, Marketing Innovation is responsible for developing short-term and long-term new product concepts, products, and product lines (new and line extensions) and roadmap for all Libbey categories, to maximize profitable growth. This leader will drive competitive analysis, new product pricing, packaging, pipeline creation, forecasting, new product revenue and margin. This role will both lead and work collaboratively with sales, pricing, channel & category marketing, NPD cross functional team, and external stakeholders. This cross functional collaboration will achieve execution of customer, product, and channel growth initiatives, and ensure alignment of company goals.
If you are a data-based dreamer, a growth hacker with a proven record of scaling businesses, then this is the right role for you!
RESPONSIBILITIES
Leadership:- Lead, manage and develop new product development (NPD) marketing team
- Lead, manage and communicate with NPD cross functional team
- Lead, influence, and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one)
- Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success.
Strategic Roadmap Development & Project Management:- Spearhead the ideation and development of a rolling 3-yr product roadmap aligned with Libbey’s vision, business ambition, and market trends
- Collaborate with cross-functional teams to evaluate and prioritize concepts that align with the company's growth objectives
- Oversee end-to-end product development processes, from concept creation to commercialization, identifying potential risks and challenges during product development and implementing mitigation strategies to minimize impact on project timelines and outcomes for breakthrough and commercial innovation
New Product Development:- Own and drive stage gate (SG) management and SG process improvement along with Project Management Office, looking to increase our speed to market
- Launch Viability: Ensure high-quality, timely, and successful product launches that meet portfolio objectives, are accretive, deliver on financial KPIs, and exceed customer expectations for category growth
- Continuously improve product revenue build from launch
- Responsible for ensuring that each launch has a strong insight, benefit reason to believe and compelling, selling story for the customers, channel, and the category
New Product Vision and Strategy:- Analyzing industry, customer, end-user trends and design trends
- Lead our competitive analysis approaches. Manage product lifecycle analysis and deliver ideas to renew product lifecycles
- Own, develop and lead Libbey’s ideation process
NPD Revenue and Analytics:- Analyze and report NPD revenues & analytics (monthly/quarterly), ultimately driving action plans and business decisions
- Own a host of metrics: NPD inventory turnover, budget, and forecasting
Go-to-Market Hand-off:- Once commercialization begins, deliver the necessary information for your counterparts to lead on the go-to-market execution
REQUIREMENTS & QUALIFICATIONS
- Bachelor’s degree in business administration, marketing, engineering, or a related field; MBA preferred.
- 10+ years of experience in successfully driving new products, innovation, marketing strategies, plans, programs, and operations to drive revenue growth – product marketing experience required.
- Deep knowledge of stage gate and new product development is mandatory
- Experience in leading teams / direct reports
- Retail, food service, and/or B2B channel experience
- New product and or innovation management experience in a matrix organization is preferred
- Strong communication, presentation, and analytical skills
- Demonstrated ability to apply strategic and critical thinking to business situations
- Ability to understand and synthesize financial, analytical and research to create actionable insights
- Able to create new product business cases for financial evaluation
- Familiarity with pricing strategy and product costing
- Opportunity mapping and concept sizing experience
- Able to understand technical products to create product concepts for evaluation.
- Experience with process, continuous improvement, agile process, and/or lean thinking
- Experience with tabletop items (glassware, dinnerware, flatware, serveware and durable goods) preferred
- Proven record of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneously
QUALITIES:Change Agent:- Improve the organization's ability to achieve a higher degree of output
- Create structure and processes where there is none
- Challenge status quo and create a path forward for change and improvement
- Create a vision and rally others to achieve the vision
Collaborative:- Flexible, creative, and able to adapt to changing situations; communicate clearly, and regularly share knowledge and skills
- Work well with a cross functional team; find shared solutions and bring the team along
- Direct but not forceful communicator
Flexible and Creative:- Embrace change, welcome new ideas, and work with a variety of people
- Ability to look beyond the obvious
REPORTING RELATIONSHIPS:- This position will report to the Sr. Director of Category Marketing and Product Innovation
- This position will manage 2-6 professional associates – located in the United States and/or Mexico.
TRAVEL REQUIREMENTS:- This position will travel 10-15% of the time, with some international travel
Libbey is an Equal Employment Opportunity (“EEO”) Employer. We are committed to an inclusive workplace, free of harassment and discrimination.
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