WHAT YOU'LL DO
As a digital marketer, you will own the Performance Marketing and SEO channels at Peoplebox. You will:
- Run PPC and Display Ads on different channels to build a steady qualified pipeline from Performance Marketing.
- Work with internal and external teams to improve SEO and increase organic traffic and MQLs.
- Ensure Conversion Optimisation to:
- Improve conversion rate from search results to website visitors.
- Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
- Improve conversion from website visitors to demo request.
- Work with content team to manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages, etc.).
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers.
- Conduct customer, competitor, and product research.
- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.
- Propose new and improved marketing campaign ideas.
ABOUT YOU
- Previous experience in Performance marketing for 3+ years, preferably in a SaaS company.
- Experience in running high-budget PPC Ads and with conversion optimisation.
- Proficiency in marketing automation and blogging software features.
- HTML/CSS, Canva hands-on experience is an advantage.
- Expertise in SEO/SEM, Google Analytics.
- Experience with Keyword Research Analysis.
- Proven skills with On-page / Off-page SEO.
- Data-driven and research-oriented.
BROWNIE POINTS
- Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup.
- Deep understanding of conversion optimization.
- SEO experience.
ABOUT PEOPLEBOX
Peoplebox is an OKR, Talent Management and People Analytics platform that helps companies align and retain top performers.
Peoplebox uses GenAI to build insights from people and business data by integrating with all work tools (SQL, Jira, Asana, Hubspot, etc.).
We are techies turned product guys, having built our first startups in Dublin, Ireland, and SF (YC S12) respectively. We joined Practo, one of Asia’s largest health-tech startups, when it had 250 employees and saw it grow to 3,000 in just a couple of years.
We witnessed the challenges of hypergrowth companies first-hand. We realized as companies grow, the problems of misalignment and lack of cross-functional visibility only become larger, resulting in poor execution speed, low employee engagement, high talent turnover, and sometimes death.
Our vision at Peoplebox is to become the Operating System for strategy execution & employee experience to help every company build a high-performing culture. Learn more at - https://www.peoplebox.ai/
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