Who we want
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• Gather and collate competitive information to drive insights
• Anticipate the needs of customers and patients and create a superior value proposition
• Obtain insights by leveraging key opinion leaders and 3rd party companies
• Understand customers and optimizes value proposition
• Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to lead the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Build financial business case model to support new product development funding and product return on investment
• Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
• Understand the costs of acquiring new customers vs. retaining current customers
• Understand how to target customers based off of total market potential and opportunity
• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
• Lead the development of integrations with third parties to enhance NPD projects and products
• Understand and predict market trends
• Research key factors, measurements and variables used in forecasting
• Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
• Develop contingency plans in the event of a supply chain interruption
• Create and communicate a value proposition
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Develop new marketing channels and tools
• Define performance criteria used for evaluating business trends and activities
Minimum Qualifications (Required):
• Bachelor’s degree required
• 6+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• 3+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
*$126,500 - $279,500 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location.Individual pay is based on skills, experience, and other relevant factors.*
#J-18808-Ljbffr
