Who We Are
We are Noble People, a modern creative media agency. We develop original, bold, and provocative media ideas for some of the most exciting brands in the world. We are passionate and have strong values based on integrity and honesty. We find smarter ways to make an impact, stripping out the nonsense and doing away with the old rules. Our approach to media is modern, transparent, and innovative, always viewed through a creative lens.
We pride ourselves on fostering a dynamic and inclusive work environment. We value creativity, collaboration, and diversity, believing in pushing boundaries, embracing new ideas, and challenging conventional thinking to create impactful and memorable campaigns. We encourage employees to think outside the box, take risks, and pursue excellence in their work.
We're building out our platforms team! The Performance Director (Digital Media Director) is a client-facing position expected to manage a team. This position will provide strategic guidance on budget splits between awareness and performance media, as well as allocations between performance channels. The ability to be a strategic leader, as well as hands-on within the platforms, is essential.
Expert-level knowledge of SEM, Social, and LinkedIn is required to guide recommendations, QA junior team members' work, and design channel-specific recommendations from the ground up.
Essential Functions
Performance Media
- Represent Noble People’s capabilities for SEM and performance media to build client-facing recommendations, troubleshooting, and QA’ing campaign setups for junior team members.
- Expert in SEM optimizations and bid strategies for EMEA, APAC, and the US.
- Serve as an internal resource to Noble People media teams, functioning as an expert on performance media planning/buying practices.
- Lead all direct response media planning activities, primarily SEM (Google, Bing) and Social (GDN, YouTube, Meta, LinkedIn, X, TikTok, etc.) with the junior team, collaborating with brand media directors.
- Expert in Google Analytics, Google Ads, Google 360, DCM.
- Expert in vendor ad tech to provide best practices and recommendations to advise media teams on vendor selection.
- Expert in floodlight mapping and data passback to create measurement plans for client goals.
- Build and maintain relationships with senior contacts at appropriate vendors.
- Oversee, author, and/or edit the writing of documents (timelines, POVs, RFPs, plans, processes, education materials).
- Leverage syndicated digital research (e.g., ComScore, MRI, SimilarWeb) to benchmark trends and/or manage expectations of forecasted trends.
- Other duties as assigned.
Analytics & Measurement
- Work closely with clients and team to develop campaign KPIs and recommend effective measurement plans to meet client goals.
- Collaborate with the Ad Ops team to implement measurement plans based on client needs and timelines.
- Create and enforce processes to accurately capture necessary data from both client and suppliers for objectives and KPIs, and maintain general knowledge of campaign performance across clients.
- Review reports against predetermined KPIs and provide high-level insights and optimization recommendations.
- Participate in new business development activities, lead, and help grow new capabilities from an analytics/measurement perspective, and assist in the modeling and management of new service deliverables.
- Create digital reports from scratch using Google Sheets or Tableau to visualize and capture insights for performance campaigns.
- Other duties as assigned.
Requirements
- 6+ years of experience in performance media planning, preferably from a media agency or trading desk.
- Experience within B2B.
- New business experience.
- Expert-level SEM experience, including onboarding a new SEM account.
- Managed and trained junior employees.
- Exceptional written and verbal communication skills, with the ability to communicate with all levels of employees, vendors, and clients. Ability to write concise, reasoned, and inspired media presentations, and present to clients effectively and confidently.
- A proven track record of consistently demonstrating sound creative, strategic, and analytical thinking skills, and championing innovative, bold, and game-changing ideas.
- Ability to build and maintain strong interpersonal/professional relationships with employees, vendors, clients, etc.
- Demonstrated strong command of media research resources, capabilities, and limitations.
- Strong math and analytical skills, with a firm understanding of strategy development and required media math.
- Demonstrated understanding of consumer insights and how to put insights into action.
- Strong attention to detail.
- Some travel and after-hours work required.
We Take Care of You
- Noble People offers a generous time-off package of 15 PTO days per annum, Safe & Sick days, Personal and Birthday PTO, Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
- We offer a comprehensive healthcare plan for eligible employees and their families, which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, and Life Insurance.
- Lastly, we provide a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
Diversity and Inclusion
At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiates us as an employer of choice.
We Are an Equal Opportunity Employer
At Noble People, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
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