If working for an organization that supports the land and people of Israel excites you, then join us and you needn't wait another minute to change the world!
Position:
Jewish National Fund-USA seeks an experienced and visionary Chief Marketing Officer to join our team. You will be charged with creating innovative marketing and PR strategies across multi-media channels that build Jewish National Fund USA's brand and lead to increased awareness, fundraising revenue, relevance, and respect among the target audience. You will also be responsible for overseeing Israel Operation Marketing and coordination with our partners. This division incorporates all products and campaigns. This position is full-time based out of Jewish National Fund-USA's NYC office.
Job Responsibilities:
- Oversee all marketing and public relations across the US and manage a department of around 20 people as well as our marketing efforts in Israel.
- Manage the Marketing Director, Communications Director, Creative Director, Director Marketing Operations, Marketing Director for the World Zionist Village, Galilee Culinary Institute, Alexander Muss High School and the Israel Marketing Director.
- Oversee the support of the marketing & PR needs of all the fundraisers in the field and the 600+ events across the country.
- Oversee communications output which includes: Media pitches, press releases/media advisories, talking points, speeches, letters to editor, op-eds, copy for publications, managing the JNF Wire service, crisis management, and media partnerships.
- Oversee managing and optimizing the website(s), all event collateral, email marketing, online registration, texting, national campaigns, advertising, social media, and managing vendors.
- Oversee all aspects of managing the brand and its identity – adherence to brand guidelines and updating/creating new material as the organization and its needs grow.
- Manage and grow the Marketing Committee of lay leaders across the country alongside the National VP of Marketing.
- Responsible for the Social Media Committee that helps conceive of social media for Direct Mail and viral campaigns.
- Co-produce the marketing side of the national conference which includes all promotion of it, signage, collateral, programs, and photography.
- Responsible for any presentations made to any lay group.
- Provide Fundraising, Education, and Advocacy fields with everything they need to be successful.
- Keep up-to-date information on our partners and projects and ensure it flows across all channels of the organization.
- Coordinate with Executive Management team and work with other national departments and lay leaders on vision, strategies, and campaigns.
- Oversee the marketing & PR of our 30+ affiliates and wholly owned entities in Israel.
Qualifications:
- A bachelor's degree in business administration, marketing or an equivalent field.
- 10–15 years of experience as a marketing officer or an equivalent senior marketing leadership role.
- Proven track record of developing, managing and executing wide-ranging marketing campaigns.
- Proficiency in communications, business development strategies, customer experience enrichment, analytics and data-led marketing.
- Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
- Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
- Familiarity with marketing automation tools, Salesforce, and analytics platforms.
Compensation:
$200,000+
Pay Type:
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.
WHAT WE DO
Jewish National Fund strives to bring an enhanced quality of life to all of Israel's residents and translate these advancements to the world beyond.
OUR CREDENTIALS & PARTNERSHIPS
A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator.
OUR CULTURE
We are ViZion-driven relationship-based, fast-paced, and Positively Israel!
OUR CORE VALUES
Be Bold: Beyond. We are proud and passionate about Israel and Zionism.
Belong: Stay long. We are an inclusive and diverse workplace welcoming and respecting all cultures.
Be Inscribed: Be the Impact. To walk in the land of Israel and see the impact of our work instills the greatest sense of fulfillment.
Be Kind: Act with Chesed. At JNF-USA we do not underestimate the power of kindness.
B'Yachad: Together. Great collaboration between our employees, donors and affiliates in Israel is a priority.
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