About Float
Float is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card, bill pay, and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Top Hat, Ritual, Ada, and many other incredible tech companies!
At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts, feedback, and differing opinions so we can continue to improve. We do our best to keep our decision making decentralized so that all team members contribute.
Our product
Float is Canada’s first modern financial institution built to help Canadian businesses grow. We’re making finance more accessible and saving businesses time and money, while empowering them with capital and disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.
About the Performance Marketing Lead role
We’re looking for an outstanding Performance Marketing Lead to join Float, a team that’s building the best business finance platform for Canadian companies and teams. The primary focus of the role will be on achieving rapid customer acquisition growth through digital marketing, SEO and website optimization. This role reports to Float’s Growth Marketing Lead and works cross functionally with our Product Marketing, Brand, Sales and Customer Success teams.
As the Performance Marketing Lead at Float you will:
- Craft full funnel digital marketing strategies, leveraging multiple channels, website conversion strategies and seamless sales hand-offs to drive scalable pipeline and revenue.
- Own our end-to-end performance marketing, from strategy through to execution. Staying on top of the newest trends, releases and algorithm changes to generate the most pipeline from our ads budget.
- Own the technical marketing implementation, setting up the platforms, tools and operational systems required to automate and scale our digital strategies.
- Execute innovative SEO strategies that reach the right targets, capture their interest, and contribute to Float’s overall pipeline and growth objectives.
- Develop an extensive test-and-learn roadmap by adapting strategies based on insights and industry trends. Measure, analyze, learn and iterate on campaign tactics, using data to assess success metrics, goal attainment, ROI, and areas for improvement.
- Scale successful strategies by building a cohesive team, testing and learning within current and new digital channels to demonstrate ROI, and rapidly scaling approaches as soon as they show positive indicators of success.
You’ll be great in this role if:
- You’ve got the experience. To be successful in this role, we’re looking for 7-10 years of B2B marketing experience, ideally with a bachelor’s degree (though that’s not required). You have previously been accountable to and successful in owning demand results, and can operate at both the strategy and execution level as needed. This includes expert-level in-platform skills.
- You have owned and been accountable to full-funnel strategies. The marketing funnel is your best friend. You’ve led and executed strategies from demand creation through to demand capture that exceed pipeline targets.
- You’re motivated by testing and learning. You don’t have all the answers but you do know how to find them. You’re closely aligned with a “test and find out” mindset and understand how to get the insight out of your results.
- You’re curious to understand the ‘why’. Scrappy and voracious, you want to know the ‘why’ behind every answer. You’re a curious thinker who can combine quantitative thinking with great creativity. Finding unique and novel ways to work through obstacles is fun for you.
- You’re an exceptional leader. You have experience managing people and understand how to build a high-performing team for maximum pipeline growth.
In this role you will:
- Have full ownership from strategy through to execution.
- Be in-platform daily. You will be executing on all of your own strategies, working closely with the rest of the Growth Marketing team to support any performance marketing execution for campaigns or events.
- Have the possibility to build out a team as various channels scale and prove ROI. A reporting team is not a guarantee, but likely as we scale.
This role is not:
- For a hands-off leader, looking to build out a large team and handle only strategy.
- Ownership over all of demand generation - it focuses specifically on the full funnel for the performance marketing, SEO and website CRO.
This role won’t be a fit if:
- You prefer a highly structured work environment.
- You are not super detail oriented.
- You are not comfortable working collaboratively and cross-functionally.
- You are not comfortable with ambiguity, iteration or a fast-moving environment.
- You are uncomfortable with receiving and giving direct feedback.
- You are uncomfortable with change.
- You aren’t resilient.
- You have an ego.
- You aren’t super passionate about helping Float build the best business finance platform for Canadian companies and teams.
Don’t meet every single requirement? If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.
... and Perks of working at Float:
- Competitive compensation & total rewards.
- Flexible work hours and time off when you need to recharge.
- Small team = lots of autonomy to make an impact.
- Opportunity to work with and learn from a world-class team.
- A personal Float card with a quarterly stipend to spend on what matters most to you.
- A dog-friendly office.
- Being able to say you helped build Canada's best modern financial institution.
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