The Director, Global Marketing is responsible for leading strategy development and execution of global promotional campaigns, disease state awareness campaigns, messaging platforms and brand planning across key markets, for MG and CIDP indications. This role will report to the Senior Director, Global Commercial Team.
Roles and Responsibilities:
Develop and maintain relationships with all regional marketing teams and maintain appropriate knowledge with these customer markets.
Lead the development and execution of the disease state strategy, messaging, and tactics to ensure optimized market development prior and after launch.
Lead the development and execution of the branded efgartigimod strategy and message platforms, including launch readiness for pre-filled syringe.
Partner with market research and regions to validate insights to develop, strengthen and advance messaging and campaigns.
Identify commercial business risks or critical issues and recommend customized strategies to mitigate, in partnership with regional leadership.
Identify opportunities to maximize execution synergies across indications.
Lead annual brand planning process.
Develop and manage the global marketing budget necessary to support the various activities and requirements.
Skills and Competencies:
Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across teams and global markets.
Proven success developing marketing campaigns, messaging and leading transformation through strategic initiatives.
Broad product-commercialization/marketing acumen including demand generation, market segmentation, digital marketing, strategy development and competitor assessment.
Critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution.
Relentless business and commercial acuity with the ability to recommend how to deliver results through customer-centric innovative marketing channels via a commercial strategy.
Highly organized and ability to effectively manage multiple priorities in a fast-paced environment.
A sense of urgency and a passion for helping patients and their communities.
Education, Experience and Qualifications:
BS/BA degree (science or business degree preferred); MBA preferred.
8 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry.
Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs.
Understanding of the legal and regulatory environment in pharmaceutical promotions.
Strong project management, communication, and organization skills.
Agility, proven ability to influence without authority and cross-functional collaboration.
Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results.
Launch readiness experience preferred.
Global marketing experience is a plus.
Travel: approximately 25%.
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