Marketing Communications Manager
WHO WE ARE:
Boston Imaging is the US headquarters for sales, marketing, service and distribution of all Samsung digital radiography and ultrasound systems. Our advanced medical technologies are used worldwide in leading healthcare institutions, helping providers enhance patient care, improve patient satisfaction, and increase workflow efficiency. Samsung is committed to being a leader in the field of healthcare imaging.
Samsung is a growing presence in the radiology field and is committed to delivering fast, easy and accurate imaging solutions to healthcare providers. The full range of Samsung imaging solutions includes Ultrasound, Digital Radiography, and mobile Computed Tomography (mCT). Samsung aims to become a global leader in the medical imaging space and is investing heavily in developing innovative, advanced imaging technologies that will improve the quality of people's lives.
Samsung keeps a constant eye on the always-evolving, ever-changing imaging industry. By continually enhancing current product lines and seeking to develop new technologies, Samsung is at the forefront of the imaging frontier.
ROLE DESCRIPTION:
Seeking a dynamic and experienced Marketing Communications Manager to join our team. The ideal candidate will be responsible for creating and executing marketing communications strategies to support our innovative ultrasound and X-ray systems. This role is crucial in driving brand awareness, generating leads, and supporting sales initiatives within the medical imaging market. This position requires a minimum of 25% Travel.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned:
- Develop and implement comprehensive marketing communications plans to support product launches, brand initiatives, and internal corporate communications of key topics.
- Craft compelling messaging and content for various channels, including digital, print, and social media.
- Represent Company at key events, functions, trade shows, and forums related to select key customers, accounts, societies, and as required.
- Coordinate and manage the company's presence at industry trade shows and events.
- Collaborate with sales and product teams to ensure successful tradeshow and event participation, lead generation, and tracking.
- Create and manage advertising campaigns across multiple platforms, including online, print, and trade publications.
- Develop promotional materials, such as brochures, flyers, and product catalogs, to support sales efforts.
- Write, edit, and proofread marketing materials, press releases, and website content.
- Ensure all content aligns with the company's brand voice and messaging.
- Oversee the company's online presence, including website, social media, and email marketing.
- Update and maintain the Content Management System (CMS) to continually optimize company web presence.
- Plan and execute email automation and nurturing campaigns to engage potential customers.
- Implement SEO and SEM strategies to enhance online visibility and drive traffic.
- Analyze marketing campaign performance metrics to analyze return on investment as well as provide insights for continuous improvement.
- Work closely with product management, sales, and engineering teams to align marketing efforts with product development and sales goals.
- Provide marketing support for internal communications and employee engagement initiatives.
EDUCATION & EXPERIENCE:
- Bachelor’s degree required, 5 years of industry experience, preferably in medical imaging, and MBA preferred.
- Marketing experience in the healthcare business with preference given to candidates with Ultrasound clinical or sales background.
- Project management and an ability to drive the completion of complex assignments.
- Advanced knowledge of concepts, practices, and procedures of downstream marketing management; the medical capital equipment sales process; and how to drive demand in the capital equipment market.
- Ability to handle objections by creating a persuasive argument to drive projects or influence customers.
- Excellent written, presentation, and oral communication skills.
- Strong intra-organizational and external relationship skills.
- Strong business acumen, analytical and strategic thinking required.
- Capacity to manage cross-functional initiatives.
- Relentless customer focus.
- Self-manage and use a high level of detail to create projects under aggressive deadlines.
- Work in a team environment that encourages respectfully receiving and giving constructive criticism.
COMPUTER & ANALYTIC SKILLS:
- Experience in managing and updating a Digital Asset Manager to support sales enablement and streamlined marketing processes.
- Experience in utilizing Customer Relationship Management platforms such as HubSpot and SalesForce.com to optimize and track digital marketing campaigns.
- Expertise in various computer programs, including Microsoft Office suite, Adobe Suite, Photoshop, and other programs to produce business reports, spreadsheets, presentations, and other softcopy deliverables.
- Must be able to assemble facts from various areas, analyze data, and provide informed recommendations to management.
PHYSICAL REQUIREMENTS:
- Regularly lift and/or move up to 25 pounds, frequently lift and/or move up to 50 pounds.
- Frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
- Must be able to sit and/or drive for long periods of time when traveling.
- Must be able to stand for long periods of time (8-15 hours) for multiple days.
- Interaction with x-ray devices; for this reason, strict safety and tracking programs are in place, requiring the utilization of dose monitoring equipment either full time or as necessitated by the situation.
- The noise level in the work environment is occasionally very loud.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
COMPETENCIES:
- Highly motivated individual with strong interpersonal skills.
- Ability to juggle multiple projects and work effectively both independently and in teams.
- Understanding of and commitment to client service.
- Ability to meet tight deadlines.
- Excellent organizational skills, with high attention to detail.
- Understanding of terminology and ability to share and communicate effectively within the group.
- Ability to organize and prioritize tasks resulting in consistent productivity.
- Ability to function within and support a team environment and build strong working relationships.
- Dependable and punctual.
- Ability to meet accuracy and productivity goals.
- Good problem-solving skills, ability to evaluate situations and prioritize factors in decision making.
- Self-motivated, utilize available resources for self-improvement and development.
- Flexible: able to follow directives and accomplish tasks outside of normal duties.
About Boston Imaging:
Located North of Boston in Danvers, MA, NeuroLogica Corporation, who does business in the Ultrasound and Digital Radiography space as Boston Imaging, is a subsidiary of Samsung Electronics who develops, manufactures and markets innovative medical imaging equipment for healthcare facilities and private practices worldwide. As a fast-moving, entrepreneurial company, Boston Imaging is a rapidly growing presence in the medical imaging field and is committed to delivering fast, easy and accurate imaging solutions to healthcare providers. We welcome you to learn more at: https://www.bostonimaging.com/.
We offer a comprehensive benefit package which includes:
- 6 Different Blue Cross/Blue Shield Medical Plans to meet your needs.
- Dental coverage through Delta Dental.
- Vision coverage by VSP.
- Company paid Short-term and Long-term Disability coverage.
- $1 for $1 401k match up to 5% managed by Fidelity.
- Other benefit options such as company paid employee life insurance, a wellness program, tuition reimbursement and many more!
Please contact NeuroLogica if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Contact careers@neurologica for any questions or requests.
Boston Imaging welcomes diversity and is an AA/EEO Employer – Minorities/Women/Veterans/Disabled and other protected categories are always encouraged to apply. The company’s AAP can be made available for inspections upon requests.
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