Senior Marketing Manager - Waldorf Astoria Park City
Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay. The Waldorf Astoria Park City is seeking a Senior Marketing Manager to join their leadership team!
With 150 rooms, 4,000 square feet of banquet space, and 3 food and beverage outlets, this award-winning Forbes 4-Star boutique property offers elevated comfort food inspired by mountain regions from around the world. This includes a 3-meal restaurant, seasonal pool restaurant, and in-room dining.
In this role, you will be responsible for planning and executing all marketing strategies for Waldorf Astoria Park City. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.
Why join the Waldorf Astoria Park City?
- Drastically discounted spa services
- Work in an environment where kindness, creativity and authenticity are highly appreciated.
- Complimentary meals on duty
- Worldwide travel perks - up to 30 nights at discounted rates over 6,000 properties in more than 100 countries and 50% Food & Beverage discounts
- The world is yours– Your next role could be as a concierge, reservations agent or within a different department like Front Office, Accounts or Human Resources in over 100 different countries.
What will I be doing?
As a Sr. Marketing Manager, this position requires regular interaction with the hotel’s General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.
KEY RESPONSIBILITIES:
- Branding & Positioning: Establishes the hotel positioning and content/messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
- On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
- B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
- Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
- Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
- Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
- Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations.
- Agency Management: Responsible for the agency vetting process, relationship/management, and ensuring agency alignment to the wider strategic plan and goals.
- Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
- Partnerships: Management and execution of local partnerships for activation/sponsorship opportunities that align with the hotel's positioning.
- Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.
SUPPORTIVE RESPONSIBILITIES:
- Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
- Participates where appropriate in related trade/business related functions, events, conferences and workshops.
- Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).
What are we looking for?
Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
- Hospitality - We're passionate about delivering exceptional guest experiences.
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our communities.
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline.
In addition, we look for the demonstration of the following key attributes:
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its properties. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
The Benefits – Hilton is proud to have an award-winning workplace culture ranking. We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:
- Access to your pay when you need it through DailyPay
- Medical Insurance Coverage – for you and your family
- Mental Health Resources
- Best-in-Class Paid Time Off (PTO)
- Go Hilton travel discount program
- Supportive parental leave
- Matching 401(k)
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
- Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
- Career growth and development
- Team Member Resource Groups
- Recognition and rewards programs
- Available benefits may vary depending upon property-specific terms and conditions of employment.
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