Demand Generation Marketing

S27a • San Francisco, CA, United States • $200k - $250k / year • 1w ago

Who We Are

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too.

At Roboflow, we’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 800,000 developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools.

Our team is small relative to our impact, and we believe our user success is our success. A team member summarized: “Roboflow is a company full of giant brains and tiny egos.” We find software has a multiplier effect on all roles, so Roboflow employs developers across the company in design, sales, customer support, marketing, and beyond.

What We're Looking For

We are looking for someone who likes to own outcomes, is motivated by responsibility and accountability, and is eager to ‘do the work,’ big and small.

You should be curious and learning about new technologies, perhaps an early tinkerer with ChatGPT and AI products.

One of the best ways to stand out amongst other applicants is to write about something you have built with Roboflow or contribute to one of our open source projects.

What You'll Do

As the first Demand Generation Marketer, you’ll be responsible for driving our goals for reaching Director+ personas in the world’s largest companies. You’ll be responsible for:

Ideation, strategy, and execution of campaigns to generate and accelerate sales pipeline and revenue.
Develop and manage an end-to-end multichannel strategy including paid and organic digital marketing, marketing automation, email marketing tactics, and lead management.
Drive the creation of offers, assets, webpages, and content for lead generation and awareness campaigns.
Partner with Sales to align campaigns with core industries and improve sales funnel conversion metrics from inbound leads.
Own email strategy from product onboarding emails to the weekly newsletter.
Track, measure and report on outcomes from impressions to new customers.
Create scalable paid channels to reach our core audiences efficiently.
Execute events, sponsorships, and other field marketing campaigns.

Who You Are

You’re motivated by the idea of being the founding Demand Generation Marketer. You love working with Sales to hit growth targets.

6+ years of general marketing experience.
4+ years of demand generation related experience, preferably in B2B, AI, cloud, and/or developer tools.
Deep customer focus and motivated to become an expert on our industry.
Sales-aligned, focused on driving leads and revenue from Director+ personas.
Deep understanding of digital marketing and lead management.
Project management skills and the capacity to manage multiple complex projects.
Drive outcomes with urgency and influence stakeholders.
Self-starter with the ability to analyze ambiguous situations.
Passionate about technology and excited to learn about new products.

Within one month, you will…

Spend the first week onboarding in person with your manager.
Start building a trusting relationship with your peers.
Ship at least one substantial change to a demand gen program.
Build your first Roboflow computer vision project.
Understand the overall company vision and demand generation’s critical contribution.

Within three months, you will…

Own all current demand generation programs.
Test new demand generation campaigns/programs/channels.
Select highest performing opportunities to grow demand.
Develop a 6-month demand generation roadmap.

Within six months, you will…

Attend your first all-company onsite.
Be ramped up on all relevant parts of the Roboflow product.
Add new programs and channels for ongoing demand campaigns.
Expand demand generation roadmap to 12 months.
Own monthly and quarterly goals for demand generation.

Who You'll Be Working With

You will directly be working with our Marketing Lead, Marketing Engineers, Head of Sales, and other key team members.

Where You'll Work

Roboflow is distributed across the US and Europe. We provide opportunities to work in person with team members while also supporting remote team members.

When You'll Work

Roboflow primarily operates during daytime hours in the US with a flexible schedule.

What You'll Receive

The target compensation for this role is $140,000 to $165,000 base salary with generous perks and benefits.

$4000/yr Travel Stipend.
$350/mo productivity stipend.
Health insurance coverage.
Equity in the company.

Interview Process (~6 hours)

Below is the interview process you can expect for this role.

Introduction Phase:

[30m] Meet with hiring manager for introduction.

Team Interview Phase:

[60m] Meet with our Technical Marketer.

Final Interview Stage:

[30m] Meet with Head of Operations for a culture discussion.

Not sure if this is you?

We want a diverse, global team. If this job sounds great, but you’re not sure if you qualify, apply to our Former Founders role or subscribe to our career newsletter.