Scarlet Assets Management Company LLC, or SAMCO, LLC is a business organized to assist Rutgers University in maximizing revenue generation derived from licensing Rutgers University's rights and other assets. This includes revenue derived through season tickets, premium ticket sales, groups and individual ticket sales to Athletic and Non-Athletic sponsored events; the sale and client servicing of Multi-Media advertising partnerships through Rutgers University properties and assets; the sale and client servicing of Naming Rights partnerships of Rutgers University venues; and any incremental revenue opportunities that utilize Rutgers University assets.
Position Summary: The Assistant Vice President, Corporate Partnerships is primarily responsible for selling and servicing advertising and partnership accounts.
Key Responsibilities:
- Sells advertising, partnerships and other revenue producing opportunities as defined by the EVP, Corporate Partnership and/or President.
- Assist in setting annual partnership targets and go-to-market plans, which could include asset development, pricing, tiering, packaging, etc.
- Identify and create fully integrated partnerships with global organizations and brands consisting of onsite activations, digital and social campaigns, VIP hospitality, entitlement, and presenting partnership positions and more.
- Conducts industry research on all clients and develops needs analysis for potential investment.
- Has experience working with advertising agencies.
- Prospecting, scheduling, and conducting at least ten (10) unique initial discovery meetings by phone or in-person meetings with new businesses that would benefit from associating with the school.
- Supervise and assist Manager(s), Corporate Partnerships in all areas of day-to-day work including but not limited to training, proposal pitches, and prospecting.
- Maintains active and realistic pipeline of prospective clients and activities in the CRM system (Salesforce).
- Assists with the development of local sales packages, as well as non-traditional sales packages (i.e., local flagship radio proposals).
- Prepares proposals and makes presentations in collaboration with the Director, Creative Brand Partnerships and Marketing leads.
- Develops client relationships by closing sales and honoring obligations in a professional and timely fashion, providing outstanding service.
- Responsible for managing book of business to ensure timely payments by clients are received upon designated deadlines.
- Train along with the EVP, Operation’s new users in the CRM system (Salesforce) to manage signed partners, pipelines, inventory, and sales projections for each fiscal year as it pertains to goal.
- Responsible for conducting proper outreach and engagement with clients throughout the year. Engagement should consist of but not limited to five (5) times per year and three (3) of those should not include asking for money.
- Responsible for providing each client with a year-end review of their return on investment.
- Works to foster positive employee relations and teamwork by: a. following and supporting all policies and procedures, b. communicating effectively with all operating units, and c. complying with all federal, state, and local regulations, laws, and ordinances in discharging duties.
- Ability to work events periodically for business purposes and to work long hours as department workflow necessitates.
- Performs other duties as assigned.
Minimum Qualifications:
- Bachelor’s Degree Required.
- Five (5) to eight (8) years of sales experience in the college and/or professional sports field.
- A demonstrated track record of outstanding sales achievement (both in growth and profit) is essential. Proven ability to renew and upsell existing clients as well as sign new clients.
- Exceptional sales skills and proven ability to pitch and close significant deals.
- Proven ability to manage partners with minimal attrition as a result.
- Superior communication, negotiation, and interpersonal skills.
- Enthusiastic and creative with the ability to think strategically and tactically.
- Strong understanding of sales compensation plans with the proven ability to navigate compensation issues to a positive conclusion.
- Has the highest level of personal and professional integrity and ethics.
- Has a strong understanding of and passion for college and professional sports industries, and updated on Name, Image & Likeness.
- Strong computer skills with experience operating in an environment that employs a CRM system (Salesforce) as well as the Microsoft Office suite.
- Ability to work events periodically for business purposes and to work beyond normal work hours as department workflow necessitates.
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