Vice President Director, Account Planning
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health.
The Digitas Health Account Planning team uncovers breakthrough customer insights and helps our teams turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP, Head of Planning.
The Vice President/Director, Account Planning is the customer insight "lead" for designated Digitas Health clients, with three primary responsibilities:
- Leveraging customer insight to help the team come up with great creative marketing ideas
- Identifying high impact opportunities for developing breakthrough customer insight
- Creating innovative approaches for coming up with customer insight
Additional responsibilities for this position include:
- Proactively determining where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful
- Identifying key customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications
- Applying innovative research and "listening" methodologies to create relevant, breakthrough customer insights
- Partnering with our cutting-edge primary researchers, internal analysis group, and client data/research organizations to maximize their work's customer insight and marketing program application value
- Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
- Expertly applying the Digitas Health Branding approach to marketing program development
- Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
- Building productive collaboration and enabling successful teamwork
- Creating demand for account planning's contributions by demonstrating its impact
Minimum Requirements:
- At least 8 years' experience working in marketing and/or strategic services organizations
- Qualitative research experience applying innovative qualitative research techniques
- Familiarity with interpreting and applying quantitative research
- Undergraduate degree in a relevant discipline
- Familiar with segmentation, analytics, and media research tools
- Ability to discern the customer insight and "human truth" from mounds of data
- A passion and empathy for the consumer's perspective
- Avid follower of how marketing is evolving to meet the needs of the consumer
- Ability to challenge the team to uncover "what's in it for the customer"
- Passionate about applying cutting-edge qualitative methodology to the development of insight
- Experience applying insight to marketing program development
- A knack for helping creative teams understand an insight and translate it into creative magic
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines. #LI-Hybrid
Compensation Range: $121,000 - $204,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.
The Company anticipates the application deadline for this job posting will be 11/21/2024.
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