Job Description Summary
As Associate Director, Global Innovation Marketing - Central Pharmacy you will be responsible for addressing key customer challenges, and generate profitable growth for the business. The role is accountable for setting the strategic direction and executing the strategy globally across functions and regional business teams. Specifically, this individual will manage the in market solutions as well as lead the innovation discussions and support the Director in presenting the ASR strategy for our next generation central pharmacy innovations. Furthermore, the role is accountable for the global financial performance of the solutions tied to strategic plan commitments. This role will also have managerial responsibilities through managing a small team of marketing product manager professionals that support the solutions. This team member will also partner closely with the Global Customer Support organization to deliver new problem-specific offerings. Candidates must report to our San Diego, CA or Franklin Lakes, NJ offices 3 days per week.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
MMS Business Unit:
The Medication Management Solutions (MMS) business is a global provider of Medication Management technology serving Acute Care Hospitals, Non-Acute Care, and Retail Pharmacies. We are focused on making the medication use process simpler, safer and smarter. The Associate Director, Global Innovation Marketing – Central Pharmacy position is hybrid (San Diego or Franklin Lakes office based) and reports to the Director, Innovation Marketing, Central Pharmacy. This leader will focus on delivering customer solutions focused on medication management across global healthcare settings.
Primary Responsibilities:
- Drive solution management, including growth and innovation strategy, and product lifecycle management
- Manage small team of product managers to support product core teams.
- Grow global revenue growth, including current operating year and three-year Annual Strategic Plan
- Partner with the commercial marketing team on go-to-market strategy
- Define a vision for differentiating BD’s Solutions versus competitors including collaboration with other product teams
- Partner with Medical Affairs group to develop and drive market shaping/development activities.
Other key activities that will make a candidate successful in the role:
- Understand BD’s multi-product landscape and build strong partnerships with key stakeholders, including product managers, SME’s, development and design leads, and software engineers.
- Lead in-depth discovery conversations with customers to identify deep insights on common problems/needs, clearly articulating the voice of the customer.
- Design and validate new customer-centric solutions and capabilities that create differentiated value for the organization’s portfolio.
- Own the product lifecycle from requirements gathering through production and release, confidently evaluating and balancing risks & tradeoffs.
- Partner with R&D to prioritize initiative work, define the product roadmap, and ensure timely delivery of the right product.
- Work to understand and eliminate complex technical, functional, and business problems, enabling the broader team to efficiently execute on the product.
- Partner with commercial and regional teams on global Launch & Commercial Planning for new & expansion offerings
- Generate undeniable Proof-points & Compelling Evidence, demonstrating the value of the offering to the market, justifying new pricing & business model innovation.
- Build comprehensive Marketing Plans for new solution offerings
- Partner with commercial marketing and sales organizations to ensure maximum penetration of market segments.
About You: To Be Successful in this role you will possess:
- Minimum bachelor’s degree. An MBA with a concentration in Marketing is preferred.
- Minimum 6 years of experience in upstream marketing, general management, and business development
- Ideal candidate will have experience in both upstream and downstream marketing; experience with software and agile release development process is preferred
- Experience and understanding of US and international acute care hospital medication management process is preferred
- Proven ability to persevere and thrive in ambiguous situations
- Strong leadership towards multiple levels in the organization
- Transformational strategic thinker/change agent
- Demonstrated ability to lead without direct authority
- Proven ability to build and manage a team as applicable
- Disciplined in assumption and metric-based decision making
- Exceptional quantitative, analytical, written, verbal skills
- Demonstrated ability to develop and present complex business reviews/presentations; provide clear thinking
- Self-driven and highly collaborative; high personal accountability.
- Possessing and fostering entrepreneurial spirit, resulting in high mutual accountability, nimble problem-solving, and unique, valuable market solutions
- Proficient with Microsoft Office applications.
- Ability to travel up to 15% of the time.
Salary Range Information: $147,200.00 - 242,900.00 USD Annual
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work Location
USA CA - San Diego Bldg A&B
Additional Locations
USA NJ - Franklin Lakes
Work Shift
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
