Job Description: Director of Sales
As the Director of Sales at Augurian, your primary responsibility is to drive revenue growth by assisting the President and CEO in developing and executing the agency’s sales strategy. Reporting directly to the President and CEO, you will be responsible for developing outreach methods, leading sales meetings, bringing in subject matter experts from our service teams to assist in the sales process, drafting and sending proposals, closing deals, and following the sales handoff and client kickoff meeting processes. The role is critical in finding clients that fit the agency’s Ideal Customer Profiles (ICPs) and align with our values and long-term goals.
Responsibilities:
- Sales Strategy & Execution
- Develop and execute sales strategies aligned with company goals to expand the business and increase revenue.
- Take the agency from 30 to 60 ICPs who share our values, trust our ROI, and fit our target market, contributing to our revenue goal of $6.1M by December of 2026.
- Collaborate with leadership to set and achieve sales targets, focusing on maintaining the average VPC above $8,500 per month.
- Client Acquisition & Relationship Building
- Identify and engage potential clients, focusing on companies with $20M-$100M in revenue, 50-200 employees, and marketing teams of 1-3.
- Act as the primary point of contact for prospective clients, ensuring that your approach supports and aligns with Augurian’s core values and 3 uniques:
- We talk dollars, not clicks.
- We are an extension of your team with an external perspective.
- We are transparent and accountable.
- Revenue Growth & Business Development
- Drive new business opportunities that meet Augurian’s criteria for Ideal Customer Profiles (ICPs) and expand the client base from 30 to 60 clients by 2026.
- Leverage our Wins, Case Studies, and storytelling to demonstrate ROI and position Augurian as the partner of choice for potential clients.
- Collaboration & Cross-Functional Alignment
- Work closely with the President, VP of Finance, and VP of Services to ensure sales targets are aligned with organizational goals.
- Collaborate with Directors and Managers, who are the subject matter experts supporting the sales process.
- Strategic Partnerships & Referrals
- Identify and cultivate prospective partners and individual referral sources.
- Build trust and grow relationships with external thought leaders and prospective partners who can advocate for Augurian.
- Thought Leadership & Networking
- Attend industry events, conferences, and networking opportunities to promote Augurian’s brand and gain insights into emerging trends.
- Engage in thought leadership activities, including social media engagement and participation in workshops and events relevant to our ICPs.
- Performance & Accountability
- Track key performance metrics and provide regular reports on sales progress.
- Ensure all sales efforts contribute to the measurable growth goal of reaching $6.1M in revenue by 2026.
- Organizational Culture and Core Values
- Uphold and promote the agency's core values, fostering a positive and inclusive workplace culture.
What Makes Augurian a Great Place to Work:
- We live by our values; Drive Success, Build Innovation, Expect Respect, Work-Life Balance, Cultivate Growth, Honor Teamwork, Live Honest, and Have Fun!
- We employ the best and brightest talent in the Twin Cities and have a culture that fosters rapid development.
- We empower our team to do great work with ownership, flexibility, and accountability.
- We are award-winning for our culture, work, and growth.
- We care about our people.
That’s why we offer:
- Health insurance
- Dental insurance
- Vision insurance
- 401k with match
- Flexible PTO
- Short and long-term disability insurance
- Paid maternity/paternity leave
- Charity matching program
- Mental health programs
- Employee resource groups
- Hybrid model company wide
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