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Manager, Playlist + Streaming Optimization

Universal Music Group • Santa Monica, CA, United States • $200k - $250k / year • 2w ago

How You'll Rock the Role

Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
Direct and co-manage international “Always On” centralized ad campaigns, closely aligned with UMG Media planners and buyers
Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
Execute priority playlist performance reports on scheduled basis
Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximize effective playlisting opportunities
Work with and complement UMG Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
Work with UMG Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required
Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement
Recommend & integrate strategies to grow playlist engagement & market share
Learn & share best practices across all appropriate teams
Ability to quickly grasp the position mission and breakdown goals in concrete actions

What We're Looking For

A passion for all a wide range of music genres & styles with a focus on children’s music, new release & catalogue
Global view and understanding of streaming partners and international marketplace performance
Proven innovative thinker with experience in marketing practices and growing & acquiring audiences

This is the pay range that Magnit reasonably expects to pay for this position: $30.00/hour - $40.00/hour

Benefits: Medical, Dental, Vision, 401K

QUALIFICATION/LICENSURE