Development and Alumni Relations (DAR) supports Johns Hopkins’ focus on research, teaching and patient care, and its role as a national and global leader in higher education. We create and foster enduring relationships that result in advocacy and philanthropic support for Johns Hopkins University & Medicine—strengthening the institution through partnerships with donors, alumni, volunteer leaders, faculty, students, staff, and patients.
Johns Hopkins University supports a flexible work model which includes four different work modalities. This role has a hybrid arrangement. The manager will confirm the team’s core onsite days where the majority/all team members will work in the office. Employees who travel on university business can count those days towards their onsite days.
The Office of Annual Giving is a high-performing team that currently consists of twenty-two colleagues who provide annual giving services to the nine schools of the university, various departments of Johns Hopkins Medicine, and several centers and institutes, totaling over 25 partners. These annual giving services include developing comprehensive and integrated direct response solicitation strategies that are optimal for each unit.
The Assistant Director for Annual Giving Graduate Programs in the centrally-based Office of Annual Giving (OAG) reports to the Sr. Associate Director for Annual Giving Graduate Programs.
The Assistant Director serves as a strategic partner and service provider in a decentralized university and development environment, focusing primarily on growing donor participation, revenue, and pipeline in alignment with school-based and divisional goals. The Assistant Director will carry a portfolio of 3-5 graduate programs and is charged with managing the day-to-day direct response strategy and tactics for those units. This role will review solicitation results and data in order to make recommendations to the units regarding direct mail, direct e-mail, phonathon, and digital & crowdfunding campaigns.
Key responsibilities:
- Working closely with the Sr. Associate Director for Annual Giving Graduate Programs, this role will work with 3-5 assigned units to develop and implement a comprehensive annual giving strategy based on institutional and unit goals.
- Determine strategy for assigned projects and partner with the OAG Content and Marketing team to develop project deliverables and timelines.
- Meet regularly with unit partners to discuss year to date results, upcoming projects, and key unit initiatives.
- Proactively manage against institutional and unit goals, partnering with the OAG Data team to create meaningful reports that support data-driven decision making.
- Execute email campaigns. This may include email campaign set-up, scheduling, testing and deployment. Analyze and report on campaign performance, including insights and recommendations for improving results.
- Review data sets, develop and execute mail strategies. The Assistant Director will be assigned specific segments for management. The incumbent will be responsible for reviewing plans, data output, and package.
- Know the audiences of each segment through analysis of data for trends, habits, and characteristic that can secure new, upgraded, and consecutive gifts through direct response marketing.
Minimum Qualifications
- Bachelor's degree.
- Two years related experience.
- Additional graduate level education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
- Experience with direct mail and digital marketing for development and alumni relations, or non-profit media and/or communications.
- Comfortable working in a complex, multi-divisional, results-oriented, fast environment.
- Ability to meet deadlines, establish priorities, set objectives, and achieve goals.
- Strong organizational skills and sound judgement around prioritizing many and sometimes competing obligations.
- Outstanding interpersonal skills with the ability to listen and respond appropriately to donor and staff inquiries and concerns.
- Excellent computer skills (Word, Excel, PowerPoint) and ability to learn new software as needed.
- Thrive in high-energy environments that often have short deadlines and shifting priorities.
- Have the ability to work independently as well as on a team.
- Ability to prepare final analysis reports for key stakeholders that enable them to take action and make decisions based on discovered trends and facts.
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