Company Overview:
The Tranzonic Companies is the hub for a strategic collection of manufacturing and sales companies that lead the way in multiple categories — from personal care and protection to textiles, from cleaning products to contamination control — to empower its distributor partners into the future. Their cohesive approach promotes operational efficiency and fuels innovation, while equipping its varied businesses to tackle the toughest challenges across industrial and manufacturing, healthcare and life sciences, food service, hospitality, transportation, and many other dynamic market segments. Tranzonic’s rapid growth, both organic and via acquisition, is powered by its team of driven, innovative problem-solvers and a culture of integrity and respect.
Position Overview:
The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s marketing strategy, with a strong focus on driving growth through distribution channel and category management. This role requires an experienced marketing professional with experience in category management, brand development, and go-to-market strategies. The CMO will oversee the marketing team ensuring alignment with the company’s overall business objectives.
Essential Functions and Responsibilities:
- Develop and implement a comprehensive marketing strategy that supports the company’s growth objectives and enhances brand recognition within distribution channels.
- Develop, lead and manage a team of category managers, ensuring that each category's strategies are aligned with overall company goals and market demands.
- Provide strategic guidance to a high-performance team of marketing professionals fostering collaboration and innovation.
- Collaborate with sales and distribution teams to optimize channel strategies, ensuring effective product placement, promotion, and pricing across all distribution partners.
- Oversee brand positioning and messaging to ensure consistency across all marketing channels, including digital, print, and in-store.
- Monitor market trends, competitor activities, and consumer behavior to inform strategic decisions and identify new opportunities for growth.
- Develop metrics to evaluate effectiveness in reaching customers across all channels.
- Utilize consumer research and business analysis to assess ROI and drive a culture of agility, action, and accountability.
- Manage the marketing budget, ensuring efficient allocation of resources across categories and marketing initiatives.
- Work closely with product development, sales, and operations teams to ensure cohesive and effective go-to-market strategies.
- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing strategies and adjust plans as necessary to achieve targets.
- Oversee digital and marketplace sales performance, ensuring these channels are effectively managed and aligned with overall sales targets and business objectives.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent is preferred.
- Proven experience in a senior marketing role, preferably as a CMO or VP, Marketing, with a focus on distribution channels.
- Strong leadership skills with the ability to manage and mentor a diverse team of marketing professionals.
- Extensive experience in developing and executing marketing strategies that drive growth and brand recognition.
- In-depth understanding of category management and the ability to translate market trends into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Experience leading medium to large scale business transformation efforts.
- Ability to work collaboratively and influence laterally.
- Experience leading centralized and remote teams in a corporate environment.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
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