Fujifilm Director, Technical Marketing - Motion Production Columbia, South Carolina Apply Now
The Director of Technical Marketing – Motion Production is responsible for developing and executing the technical marketing strategy for motion production products. This role involves collaborating with product development, sales, and marketing teams to ensure the technical features and benefits of these products are effectively communicated to target audiences. The position reports directly to the Vice President of Sales and Marketing and plays a key role in driving product adoption and market growth. Additionally, the Technical Marketing Director will oversee field marketing efforts and manage the Senior Field Marketing Manager and a team of Field Technicians.
RESPONSIBILITIES:
- Technical Marketing Strategy:
Develop and implement comprehensive technical marketing strategies for motion production cameras and lenses, ensuring alignment with overall business goals and objectives. - Product Launches and Campaigns:
Lead the technical aspect of product launches, including the creation of technical documentation, positioning documents, presentations, and demonstrations. - Content Creation:
Develop high-quality technical content, including whitepapers, case studies, webinars, and videos, to educate and engage potential customers. - Customer and Partner Engagement:
Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries related to motion production cameras and lenses. - Market Research and Analysis:
Conduct market research to understand industry trends, customer needs, and competitive landscape. - Cross-functional Collaboration:
Work closely with product development, sales, and marketing teams to ensure technical marketing efforts are aligned with product development and sales strategies. - Technical Expertise:
Stay updated on the latest advancements in cinema camera and broadcast optics technology and industry standards. - Brand Building:
Enhance the company’s reputation as a leader in cinema camera and broadcast optics technology by participating in industry events and contributing to industry publications. - Field Marketing:
Oversee the execution of comprehensive field marketing initiatives to drive sales and brand awareness for motion production cameras and lenses. - Team Management:
Manage and provide leadership to the Senior Field Marketing Manager and the Field Marketing Team.
Required Skills/Education:
- Bachelor’s degree and advance degree preferred.
- 10+ years industry experience; 8-10 year of motion production related experience.
- Ability to research and analyze various types of data and make sound business judgments focused on achieving results.
- Ability to prioritize work and sales opportunities.
Desired Skills:
- Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages.
- Demonstrated ability to work independently and in a close team environment.
- Exceptional communication/interpersonal, analytical and problem-solving skills.
- Proficient computer skills using Word, Excel, PowerPoint, and Outlook.
- Extensive hands-on experience in sales and marketing.
Salary and Benefits:
$120,000 depending on experience
Life Insurance
401k
Paid Time Off
EEO/AGENCY NOTES:
Fujifilm is an equal opportunity employer to all, regardless of age, ancestry, color, disability, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex, and sexual orientation.
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