Senior Director, Marketing Data Science

Chobani • New York, NY, United States • $200k - $250k / year • 3w ago

Summary

At Chobani, we ensure every cup we sell meets a happy customer. We're a dedicated team. And it's easy to be dedicated when you're part of something much bigger than yourself. We've got an insatiable appetite for making a difference.

Conducting quantitative and qualitative research and analytics, Chobani's Marketing Insights team produces category, consumer and shopper insights to help inform marketing, product, and business decision making. As a key member of the Marketing Insights Team, the Director of Marketing Data Science makes use of company and syndicated data, integrated with primary consumer research, to help inform the strategy, development, and measurement of Chobani marketing strategies and initiatives.

Chobani is seeking an experienced and strategic Director of Marketing Data Science to champion the development of data-driven marketing initiatives. This role requires a seasoned professional with a deep understanding of data analytics, marketing strategy, and the consumer packaged goods industry. The ideal candidate will have a proven track record of leveraging data to influence strategic decisions, drive business growth, and collaborate effectively with senior executives across the organization.

Responsibilities

Strategic Leadership & Data Integration:

Lead the integration of syndicated data (Nielsen, IRI), account-specific data, and consumer insights to deliver comprehensive analyses of category, competitor, and Chobani performance.
Develop and communicate executive-level insights and briefings, shaping marketing, product, company strategies.
Partner with finance leaders and senior executives to align marketing strategies with broader business goals, driving data-informed decision-making, and ensuring the effective measurement of marketing ROI.

Advanced Analytics & Insights:

Design and implement robust marketing measurement plans (and influence the execution of marketing programs to enable them); evaluate and report on the effectiveness of Chobani marketing initiatives.
Lead insight discovery processes, leveraging expert networks (Mintel, Nielsen, etc.) and industry professionals to provide a holistic view of potential market entries and growth opportunities.
Utilize advanced analytical tools and methodologies to deliver ongoing trend analyses and key performance indicator (KPI) reporting.

Data Management & Reporting:

Oversee the collection, cleaning, and analysis of large datasets; interpret complex statistical outputs and translate findings into actionable business recommendations.
Synthesize multiple data sources to produce clear and concise reports for non-technical audiences, ensuring key insights are accessible and impactful.

Cross-functional Collaboration & Leadership:

As a part of the Marketing Insights team, you'll collaborate closely with Marketing Researchers, Consumer Marketing Leaders, Marketing Agencies, the New Product Development team, R&D, and Commercial/Sales teams to build and align data-driven marketing strategies with business objectives.
Influence cross-functional stakeholders through compelling data narratives and strategic insights, fostering a data-centric culture within the marketing organization.

Requirements

Experience & Expertise:

Minimum 10+ years of experience in data science, analytics, or a related field, with a focus on marketing and consumer insights.
Extensive experience in the consumer packaged goods industry, with a deep understanding of market dynamics and consumer behavior.
Proficiency in advanced statistical methods and analytics software (e.g., R, Python, SQL, Tableau, SPSS).

Skills & Competencies:

Strong people manager, with an ability to build and lead a scrappy team of marketing analysts and data scientists.
Exceptional analytical skills with a proven ability to integrate complex data streams into strategic recommendations.
Strong leadership and communication skills, capable of influencing senior executives and cross-functional teams.
Demonstrated ability to manage large-scale projects, prioritize tasks, and meet aggressive deadlines in a fast-paced, dynamic environment.
Expertise in Microsoft Office Suite (Excel, PowerPoint, Word) as well as data visualization tools.

Personal Attributes:

An innovative thinker with a passion for continuous improvement.
Keen attention to detail and a commitment to accuracy in data interpretation and reporting.
A collaborative team player who thrives in a dynamic and evolving environment.
Ability to be scrappy, move quickly, and get work done to capture the enormous business opportunity ahead.

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftsmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

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Compensation Range: $196,800.00-$295,200.00, plus bonus.

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