Director of Product Management - Heinemann Literacy
Houghton Mifflin Harcourt (HMH) is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K-12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.
HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com.
Location: Fully Remote Position - may be performed from any state in the US.
Who We Are
Heinemann, a division of HMH, is a publisher of professional resources and a provider of educational curriculum for teachers and students, kindergarten through college. We partner with leading voices in education who share our respect for the professionalism and compassion of teachers and who support teachers' efforts to help children become literate, empathetic, and knowledgeable citizens. Our unique model allows us to create child-centered print and digital curricular resources, professional development books, workshops, institutes, and video offerings. Heinemann's products are sold in more than 100 countries across the globe.
1) Product Planning & Development
- Lead the overall planning and competitive marketing strategy for assigned products and solutions to meet revenue and profit goals.
- Develop and manage product market opportunities and growth initiatives per assigned discipline/product area.
- Lead and manage the development of new proposals and business cases.
- Ensure the market and business requirements across assigned products are aligned to customer needs and revenue and profit goals.
- Lead and manage ongoing market intelligence activities for assigned programs and develop deep customer insights and "job-to-be-done" to support new opportunity identification and business case development of new opportunities.
- Propose product concepts, business models, partnerships and financial alignment for program investment.
- Oversee and contribute to market research activities across discipline areas.
- Design product and marketing strategies and positioning using market intelligence.
- Monitor, report, and respond to competitive intelligence.
- Analyze and interpret market data and trends, provide recommendations to teams based on that analysis.
2) Author Management
- Management of Heinemann relationship with external Author and team.
- Collaborate with Author and team on product strategy and market positioning.
3) Advocate for products on Heinemann digital platform
- Work with digital platform Product Management and Engineering teams to advocate for necessary features and functionality to support assigned products.
- Collaborate with Product Owner to ensure proper prioritization decisions.
4) Product Life Cycle Management
- Drive financial performance of assigned product, including investment, revenue, and profitability.
- Analyze and evaluate market performance and product positioning.
- Collaborate with Development and Production leadership to determine timeline of product launch and sunset.
- Review and provide input on recommended investment and pricing strategy for product maintenance.
- Set goals, budget and business requirements for annual marketing strategy.
- Review and make recommendations on marketing plan that is created in Product Marketing based on identified marketing strategy.
- Contribute to go to market strategy for all new solutions across assigned programs.
- Guide Sales and Product Marketing in the transfer of the strategy to tactical and operational execution.
- Direct strategic options and responses before, during, and after key marketing campaigns; work closely with Sales leads to ensure correct strategy and execution.
- Serve as product and market expert for assigned programs across the HMH organization.
- Provide sales and services support and training.
- Assist with key customers.
5) Communication
- Maintain strong, ongoing channels of communication with sales force, Finance, Marketing, Platform, Learning Architecture teams, and other internal departments.
- Lead cross-functional teams to execute processes and plans.
What you'll need:
- Minimum 7 years of experience in K12 educational publishing, edtech, or Higher Ed.
- Bachelor's degree required.
- Experience in product management, editorial, consulting, sales or teaching in the Literacy discipline.
- Experience in lean-agile and design thinking methodologies to develop and launch products.
- Ability to prioritize fiercely with a user-centric mindset.
- Demonstrated strong leadership skills.
- Superior verbal and written communication skills; superior presentation skills.
- Superior inter-personal skills with all levels including executive management.
- Demonstrated conceptual & analytical thinking; vision; leadership & management; prioritization; collaboration; decision-making; negotiation; problem-solving; tactical execution; product & market knowledge.
Salary Range: $124,000 - 145,000
Houghton Mifflin Harcourt (HMH) is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.
#J-18808-Ljbffr
