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Weekly Work Hours
40
Compensation Range
Administrator Range E06
Salary Minimum
$95,000.00 Annually
FLSA
United States of America (Exempt)
Position Type
Administrator
Job Summary
This position will oversee high-quality content, crucial in meeting the increasing demands of our organization, enhancing our relationships with future students, current students, the community, and our employees, and ultimately, driving meaningful engagement and interactions. The ideal candidate will possess exceptional leadership skills, a deep understanding of marketing principles and trends, and a track record of success in strategic marketing management.
Required Knowledge, Skills, and Abilities
- Deep understanding and proficiency in HTML and CSS with at least a basic understanding of JavaScript and front-end frameworks.
- Proven experience managing large-scale content management systems in complex organizations with multiple stakeholders, authors, and editors.
- Proven experience in marketing, with a focus on strategic marketing leadership and management within the digital space.
- Strong leadership and team management skills, with a track record of leading and developing high-performing teams.
- Deep understanding of user-centered web design techniques and strategies, online accessibility and current standards, principles of visual design, especially as it relates to web design and digital content, as well as information architecture and crafting user journeys.
- Experience in market research, including customer segmentation, competitive analysis, and market trends.
- Ability to take initiative, solve problems and resolve issues.
- Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.
- Proven ability to drive results, meet deadlines, and manage multiple priorities in a fast-paced environment.
- Strong business acumen and strategic thinking abilities.
- Demonstrated ability to navigate ambiguity, adapt to change, and thrive in a dynamic business environment.
Physical Requirements
Normal physical job functions performed within a standard office environment. Reasonable accommodation may be made for individuals with physical challenges to perform the essential duties and responsibilities.
Minimum Requirements
- Bachelor’s degree or higher in marketing, digital media, user experience design, business, or related field. Master’s degree preferred. Official transcripts will be required.
- Five (5) years of experience in web design principles and best practices, including responsive design, user interface (UI) and user experience (UX) design, accessibility standards, and modern web technologies.
- Three to Five (3 - 5) years of experience in marketing, communications or related field or equivalent related work experience.
- Demonstrated experience in strategic planning, resource allocation, timeline management, project management and personnel supervision.
- Working knowledge of all traditional and non-traditional marketing media, including broadcast, radio, digital, paid, and social media campaigns.
- Has managed a team of five or more employees.
- Preference for candidates with experience in higher education or similar complex, multi-stakeholder environments.
- Bilingual or multilingual preferred.
***Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***
Key Responsibilities
- Develop and execute content strategies that drive engagement, conversion, and brand awareness.
- Create seamless, engaging, and user-centric websites that strengthen our brand, drive customer satisfaction, and maximize digital performance.
- Develop processes and guidelines for the management of the college websites and oversee the design, functionality, and user experience of our primary website.
- Establish and improve the visual style of the college’s website and digital content and ensure compliance with accessibility guidelines.
- Create innovative solutions with a strong focus on understanding and meeting the needs of our end users.
- Manage the online visibility and organic search ranking of our website.
- Collaborate with cross-functional teams to ensure the website reflects the brand's messaging, values, and offerings.
- Work with stakeholders across the college to ensure compliance with federal, state, local and college guidelines.
- Develop long-term vision and goals for the organization, in alignment with its mission and values.
- Utilize data-driven insights and analytical methodologies to inform and guide key decision-making processes.
- Plan, execute and oversee the successful completion of various projects within the organization.
- Drive continuous improvement initiatives that lead to sustained organizational growth and success.
- Monitor budgets for various areas and projects.
- Build and maintain strong, positive relationships with internal clients.
- Build and lead a world-class digital web and marketing team.
- Enhance the Marketing and program execution, and organizational Marketing capabilities.
- Complete required Dallas College Professional Development training hours per academic year.
- Perform other duties as assigned.
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.
About Us
Since 1965, Dallas College, formerly Dallas County Community College District, has served more than three (3) million students. Comprising seven campuses located around the Dallas/Fort Worth area, we are one of the largest community college systems in the state of Texas. We strive to be a leader in the community college space, placing students at the center of everything we do.
Dallas College is committed to cultivating an environment of opportunity and belonging for all students and employees. We recognize that the Dallas College workforce, and the diverse talent that stems from it, is directly linked to our success. We are part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of any protected attribute.
Applications Deadline
October 19, 2024
