Job DescriptionThe Director Industry Marketing – Consumer leads a team of marketers that are responsible for driving the go-to-market strategy and planning for UL Solutions consumer industry verticals that have defined revenue and growth objectives. This role drives the growth for all Consumer Testing, Inspection, and Certification products and solutions. The successful Director is expertly familiar with industry issues, vernacular, regulations and unique buying behavior to provide insights and intelligence as input to innovation and go-to-market strategies. The Director is a master author and owner of the consumer marketing plan, soliciting key contributions from and effectively orchestrating interlocks with other functions of the Marketing organization.
Responsibilities
- Leverage deep industry knowledge to direct a team that is responsible for defining the market opportunity for Consumer Testing, Inspection, and Certification.
- Categorizes which solution(s) should be promoted (product/service, bundle, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.
- Monitors and adjusts strategy in response to industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert. Expertly directs an organization’s efforts to complete competitive analysis to identify opportunities for growth and impending risks.
- Interlocks with strategic communication, marketing operations, regional marketing to architect and direct buyer-centric campaigns/programs that build awareness and demand for industry solutions. Writes or curates content in industry vernacular (playbooks, case studies, blog posts, sales training materials) for industry inbound and outbound marketing activities. Directs efforts to monitor and report on industry marketing successes and return on investment (ROI) against defined goals/metrics. Adjust strategy to ensure ongoing success.
- Expertly understands the demand type and primary influencer audiences within an industry and maps out the customer buying process; isolates nuances and patterns. Contributes to, or directs creation and ongoing maintenance of, industry-specific buyer personas and identifies target accounts within the industry.
- Directs best-in-class collaboration with a formal sales enablement function, solution specialists, i.e., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
Qualifications
- Bachelor of Science/Bachelor of Arts degree in marketing, communication or a related field, plus generally more than 10 years of experience including five years or more of relevant management/leadership experience.
- Expert and disciplined communicator.
- Expert collaboration skills.
- Expert facilitation, project planning and management.
- Expert business acumen.
- Strategic thinking.
- Team building.
- Budget creation and management.
- Expert capabilities and experience working with senior leaders.
- Strong analytical skills.
- Sales enablement best practices.
- Process improvement minimum abilities preferred.
- Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.
About Us
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
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